By: Chris­tine Beury, Sr. Mar­ket­ing Direc­tor, Effi­cient Frontier/Context Optional

Happy Hol­i­day Retail Season!

The social chan­nel is one of the most promis­ing for retail­ers as we head into the hol­i­day sea­son. The higher con­ver­sion rates of social users tes­tify to the need of cul­ti­vat­ing your fans and fol­low­ers to max­i­mize your results.

But, who exactly are these retail fans and how do they engage?  Accord­ing to a recent 8thBridge study of the Top 200 retail­ers, sale sta­tus updates have a 30% higher engage­ment rate than other updates.  Not too sur­pris­ing. But did you know that the top social retail­ers post more often than oth­ers?  On aver­age they post 1 ½ — 2 times per day of which one post was a sales related offer.

Another inter­est­ing insight from the study is that 57% of prod­uct Likes are from own­ers, while only 24% intend to buy. So plan your post con­tent to focus on loy­alty and shar­ing. And there’s addi­tional pos­i­tive impact to have your prod­uct Liked since 35% of peo­ple are more likely to buy an item if it is Liked. (How many times can we include Like in one sentence?)

To learn more about how to lever­age our retail fan insight via tac­tics you can imple­ment in time for the hol­i­days, watch our webi­nar with our f-commerce part­ner, 8thBridge. You’ll learn more about social tac­tics for mer­chan­diz­ing the stream, gen­er­at­ing antic­i­pa­tion, mod­er­at­ing and max­i­miz­ing reach.