By: Christine Beury, Sr. Marketing Director, Efficient Frontier/Context Optional
Happy Holiday Retail Season!
The social channel is one of the most promising for retailers as we head into the holiday season. The higher conversion rates of social users testify to the need of cultivating your fans and followers to maximize your results.
But, who exactly are these retail fans and how do they engage? According to a recent 8thBridge study of the Top 200 retailers, sale status updates have a 30% higher engagement rate than other updates. Not too surprising. But did you know that the top social retailers post more often than others? On average they post 1 ½ — 2 times per day of which one post was a sales related offer.
Another interesting insight from the study is that 57% of product Likes are from owners, while only 24% intend to buy. So plan your post content to focus on loyalty and sharing. And there’s additional positive impact to have your product Liked since 35% of people are more likely to buy an item if it is Liked. (How many times can we include Like in one sentence?)
To learn more about how to leverage our retail fan insight via tactics you can implement in time for the holidays, watch our webinar with our f-commerce partner, 8thBridge. You’ll learn more about social tactics for merchandizing the stream, generating anticipation, moderating and maximizing reach.