How well equipped is your organization to execute world-class digital marketing? Do you have the right people, processes and tools? How do you compare to the rest of the industry?
The Digital Marketing Maturity Assessment was built to answer these questions and more. And through March 16, anyone who takes the Assessment and tweets about it is entered to win one of two passes to Adobe Summit from March 24–28 in Salt Lake City.
Here’s how to enter:
First, visit http://adobemarketingpro.com/ and take the assessment. It takes anywhere from 10–20 minutes. Once you are done, head to Twitter and tweet something like, “I just completed the Digital Marketing Maturity Assessment: http://adobe.ly/1kyVYL3 #AdobeSummit”. Just make sure you include the hashtag #AdobeSummit. That’s it. You are entered to win a free pass to Adobe Summit (which normally cost about $1900, so it’s a sweet deal).
Take the assessment here.
Not sold? Here’s some more background:
The Digital Marketing Maturity Assessment was built to be a vendor agnostic look at your organization as it relates to digital marketing maturity. Because marketing leaders invest in a combination of people, processes and products to power and scale marketing initiatives, the assessment will help you identify your organization’s strengths in these categories. It will also help you prioritize areas for improvement across the seven major digital marketing dimensions — channels, audiences, context, content, assets, campaigns and data.
The goal is to help you better assess your marketing maturity in order to foster change that allows you to deliver better business results and out-execute your competitors.
One last thing, our legal department insisted that we needed to post the Official Rules for the sweepstakes. They can be found here.