TE Connectivity’s motto is “Every Con­nec­tion Counts,” but that wasn’t always true of its online pres­ence. A world leader for con­nect­ing power, data, and sig­nals, TE Con­nec­tiv­ity has a mas­sive online pres­ence that pre­vi­ously required man­ag­ing more than 190 web­sites sup­ported by 50 dif­fer­ent web con­tent man­age­ment solu­tions. Want­ing to improve cus­tomer expe­ri­ences and greatly stream­line web con­tent man­age­ment, TE Con­nec­tiv­ity turned to Adobe Dig­i­tal Mar­ket­ing Suite for Web Expe­ri­ence Management.

We knew we wanted to trans­form our cus­tomer expe­ri­ence online,” explains Michael Deck­man, senior man­ager of e-marketing solu­tions. “We wanted to bet­ter uti­lize web con­tent man­age­ment and dig­i­tal mar­ket­ing tools to deliver richer, more rel­e­vant online con­tent to increase the like­li­hood that cus­tomers would buy from us—and enable us to con­tin­u­ally refine our mar­ket­ing efforts.”

With a mas­sive prod­uct cat­a­log that includes more than 500,000 prod­ucts, TE Con­nec­tiv­ity oper­ates four­teen busi­ness units tar­get­ing dif­fer­ent ver­ti­cals. “Our web­sites need to present a uni­fied face of TE, but our busi­ness units require the flex­i­bil­ity to man­age their own con­tent to suit the needs of their areas,” says Deckman.

With Adobe Dig­i­tal Mar­ket­ing Suite for Web Expe­ri­ence Man­age­ment, TE’s dig­i­tal mar­keters world­wide can cre­ate web­site con­tent, ana­lyze web inter­ac­tions, and tai­lor online expe­ri­ences to meet the needs of dif­fer­ent types of vis­i­tors. TE defined eight dis­tinct cus­tomer seg­ments, rang­ing from design engi­neers to chan­nel part­ners. Adobe Dig­i­tal Mar­ket­ing Suite enables man­agers to eas­ily cre­ate per­son­al­ized online expe­ri­ences for dif­fer­ent types of cus­tomers vis­it­ing TE’s dig­i­tal properties.

Adobe soft­ware has reduced the com­plex­ity of man­ag­ing cam­paigns so sig­nif­i­cantly that we’ve been bring­ing more projects in house,” says Deck­man. “We’ve seen some ter­rific results across many areas. For some of our major brand cam­paigns, we improved over­all con­ver­sion by about 33%, while reduc­ing the cost per con­ver­sion by as much as 48%.”

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