The lat­est release of Scene7 (now part of Adobe Expe­ri­ence Man­ager) fea­tures sup­port for respon­sive web­sites, Adobe Ana­lyt­ics video report inte­gra­tion, and addi­tional imag­ing enhancements—so you can design once and deliver rich media to any screen, under­stand and act on video view­ing and engage­ment trends, and stream­line con­tent creation.

Check out some amaz­ing exam­ples of respon­sive imag­ing and view­ers, includ­ing zoom, 360 spin, video, and mixed media at our inter­ac­tive demo page here.

And, now on to the top 3 opti­miza­tion tips:

Tip 1: Design once and deliver to any screen

With the lat­est release, images and view­ers now auto­mat­i­cally resize based on page lay­out, mak­ing it faster and eas­ier to imple­ment mul­ti­screen, rich media experiences.

responsive-fig 1

Respon­sive video view­ers auto­mat­i­cally resize based on page lay­out.

You can use out-of-the-box or cus­tomiz­able rich media view­ers to design once and deliver inter­ac­tiv­ity such as zoom and pan, color swatch, 360-degree spin, video, or a com­bi­na­tion of all to engage your cus­tomers on any screen. For more details, check out the viewer library here.

Tip 2: Deliver the right size image on demand

Now you can opti­mize respon­sive web­page per­for­mance sim­ply by using Expe­ri­ence Man­ager to dynam­i­cally serve the right image to the right device. With Expe­ri­ence Man­ager, images are not requested from the server until they need to be dis­played on the device screen, which min­i­mizes page load time. You can use image pre­sets to spec­ify the right for­mat, shift from por­trait to land­scape, and include a sharp­en­ing effect per device type and band­width, from small­est thumb­nail to sup­port for high-resolution retina displays.

Tip 3: Opti­mize con­tent based on engage­ment trends

Expe­ri­ence Man­ager now makes it eas­ier to gain insight on video per­for­mance and engage­ment, with out-of-box track­ing of Expe­ri­ence Man­ager video in Adobe Ana­lyt­ics video reports.

With video reports, you can quickly iden­tify a sharp drop-off in view­ing and use that infor­ma­tion to improve video con­tent pro­duc­tion to keep cus­tomers watch­ing until the end. 

video-detail-report-fig 2

Video reports show video views and drop off points.

The lat­est cloud-based, respon­sive dynamic media and video fea­tures are now avail­able in North Amer­ica, with data cen­ter deploy­ments sched­uled for Europe and Asia soon. Learn more here.

Join us for a live webi­nar on June 5 at 10 a.m. PST/1 p.m. EST to learn more tips for opti­miz­ing respon­sive Web design on your site. Reg­is­ter here.

1 comments