We saw mixed trends in CPCs in July as Finance CPCs decreased 13% Month over Month (MoM) while Automotive and Retail CPCs increased 9% and 4%, respectively. However, on a Year over Year (YoY) basis CPCs in all three verticals were up. CPCs in August will be interesting to watch, as historically the spend in the Financial vertical is closely correlated to the S&P 500. With the current downtrend in the stock markets the CPCs in Finance could drop further.
We’ll be watching and will keep you posted.
Dr Siddharth Shah
Sr. Director, Business Analytics