We saw mixed trends in CPCs in July as Finance CPCs decreased 13% Month over Month (MoM) while Auto­mo­tive and Retail CPCs increased 9% and 4%, respec­tively. How­ever, on a Year over Year (YoY) basis CPCs in all three ver­ti­cals were up. CPCs in August will be inter­est­ing to watch, as his­tor­i­cally the spend in the Finan­cial ver­ti­cal is closely cor­re­lated to the S&P 500. With the cur­rent down­trend in the stock mar­kets the CPCs in Finance could drop further.

We’ll be watch­ing and will keep you posted.

Dr Sid­dharth Shah
Sr. Direc­tor, Busi­ness Analytics


Kaden Lovely
Kaden Lovely

Kaden Lovely Thanks a lot for the blog post.Really looking forward to read more. Fantastic.