Using Google’s ACE landing page testing with minimal risk

In this month’s Search Engine Land col­umn, I take a look at using Google’s AdWords Cam­paign Exper­i­ments (ACE) for land­ing page test­ing. While land­ing page test­ing can be done in sev­eral clever ways in the AdWords inter­face, ACE makes it rel­a­tively easy to design, test and ana­lyze these tests.

http://​searchengineland​.com/​h​o​w​-​t​o​-​u​s​e​-​a​c​e​-​f​o​r​-​l​a​n​d​i​n​g​-​p​a​g​e​-​t​e​s​t​i​n​g​-​w​i​t​h​-​m​i​n​i​m​a​l​-​r​i​s​k​-​8​3​940

Dr. Sid­dharth Shah

Senior Direc­tor, Busi­ness Analytics