In this month’s Search Engine Land col­umn, I take a look at using Google’s AdWords Cam­paign Exper­i­ments (ACE) for land­ing page test­ing. While land­ing page test­ing can be done in sev­eral clever ways in the AdWords inter­face, ACE makes it rel­a­tively easy to design, test and ana­lyze these tests.


Dr. Sid­dharth Shah

Senior Direc­tor, Busi­ness Analytics