Iterative optimization helped Vueling Airlines turn its website into a revenue-generating machine responsible for 50 percent of the company’s revenues. At the heart of the airline’s digital marketing efforts are Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Media Optimizer for Search. Leveraging Adobe solutions allows Vueling Airlines to gain customer insights across channels, and then use them to continually refine and enhance customer experiences.
“We use Adobe Analytics and Adobe Target to help us quickly and accurately analyze and test experiences to respond to customers’ changing demands,” says Adam Barnes, web analyst for Vueling Airlines. “With these insights, we can continually introduce new content and navigational paths to strengthen the company’s brand, reduce costs, improve the customer experience, and drive online revenue.”
See how Veuling Airlines is using Adobe Marketing Cloud solutions to drive sky-high digital marketing ROI for its business: http://adobe.ly/12q5w0W.