Iter­a­tive opti­miza­tion helped Vuel­ing Air­lines turn its web­site into a revenue-generating machine respon­si­ble for 50 per­cent of the company’s rev­enues. At the heart of the airline’s dig­i­tal mar­ket­ing efforts are Adobe Mar­ket­ing Cloud solu­tions, includ­ing Adobe Ana­lyt­ics, Adobe Tar­get, and Adobe Media Opti­mizer for Search. Lever­ag­ing Adobe solu­tions allows Vuel­ing Air­lines to gain cus­tomer insights across chan­nels, and then use them to con­tin­u­ally refine and enhance cus­tomer experiences.

We use Adobe Ana­lyt­ics and Adobe Tar­get to help us quickly and accu­rately ana­lyze and test expe­ri­ences to respond to cus­tomers’ chang­ing demands,” says Adam Barnes, web ana­lyst for Vuel­ing Air­lines. “With these insights, we can con­tin­u­ally intro­duce new con­tent and nav­i­ga­tional paths to strengthen the company’s brand, reduce costs, improve the cus­tomer expe­ri­ence, and drive online revenue.”

See how Veul­ing Air­lines is using Adobe Mar­ket­ing Cloud solu­tions to drive sky-high dig­i­tal mar­ket­ing ROI for its busi­ness: http://​adobe​.ly/​1​2​q​5​w0W.

Vueling

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