The term “big data” is becoming ubiquitous in the marketing industry, but what exactly does it mean? For many, big data has become a confusing buzzword, making it seem overwhelming to know where to start and what benefits may be realized through investments in big data technologies.

Big data usually refers to the storage and management of large quantities of data. Technologies such as Hive, Aster Data, and Hadoop are commonly referenced as tools and resources to help manage and analyze what can exceed petabytes of data stored across multiple databases, as well as CRM and other systems.

As a result of the volume of data, analytics requests can often take time and a series of SQL or other programming queries to process. Some questions take longer than two weeks to get a response, which may result in missed marketing opportunities. Fortunately, there are tools to help marketers distill big data and act quickly, before opportunities pass.

Today’s financial services marketers have access to more information about their customers than ever before, but the sheer amount of data can be overwhelming. How can financial services make sense of all their customer data that is stored in different places, and use it to deliver targeted content and offers that drive increased revenue opportunities? To help with these questions, Adobe is offering a FREE webinar next week to discuss potential big data marketing opportunities. Click HERE to register.