We have offi­cially kicked off the Adobe Omni­ture Sum­mit 2011 and we’re excited to unveil a new, next-generation plat­form for the Adobe Online Mar­ket­ing Suite. The new plat­form is designed for high-performance and scal­a­bil­ity in the rapidly devel­op­ing dig­i­tal mar­ket­ing land­scape and can han­dle increased loads of data from social, mobile and video and from dig­i­tal chan­nels that have yet to be cre­ated. In addi­tion, the lat­est ver­sion of Site­Cat­a­lyst is built on this new plat­form and a new Site­Cat­a­lyst app for the iPad is also avail­able so mar­keters can mea­sure and ana­lyze Site­Cat­a­lyst data while on the go. Check out a short video about the new iPad app on YouTube.

Social Media Innovation

We also intro­duced a brand new prod­uct, Adobe Social­An­a­lyt­ics, a sin­gle appli­ca­tion that can aggre­gate all social net­work and online com­mu­nity activ­ity to deter­mine the impact on KPIs, sen­ti­ment, brand per­cep­tion and busi­ness met­rics. Cur­rently in beta, we will demo Social­An­a­lyt­ics dur­ing the Sum­mit Sum­mit and illus­trate how it helps mar­keters more eas­ily nav­i­gate the social web and take action to drive their busi­nesses forward.

Audi­ence Optimization

After bring­ing the Demdex data man­age­ment plat­form into the Adobe fam­ily ear­lier this year, we have strength­ened our part­ner ecosys­tem with sev­eral new data and adver­tis­ing tech­nol­ogy part­ners to com­ple­ment the Demdex audi­ence opti­miza­tion solu­tion. This extends the capa­bil­i­ties of our Online Mar­ket­ing Suite by enabling our cus­tomers to lever­age third-party adver­tis­ing tech­nolo­gies from var­i­ous data part­ners, demand side plat­forms, ad servers and video net­works to bet­ter aggre­gate, man­age and take action on strate­gic data for more informed ad buy­ing and sell­ing.

Indus­try Accreditation

We are also proud to share that four Adobe Site­Cat­a­lyst met­rics (Page Views, Vis­its, Daily Unique Cook­ies and Time Spent on Site) have received Media Rat­ing Coun­cil (MRC) accred­i­ta­tion. The MRC is a third-party, industry-funded orga­ni­za­tion that cer­ti­fies audi­ence mea­sure­ment is valid, reli­able and effec­tive. These four Site­Cat­a­lyst met­rics mea­sure dig­i­tal audi­ence size and engage­ment and receiv­ing inde­pen­dent accred­i­ta­tion pro­vides our cus­tomers with cer­ti­fied data that they can use to bet­ter inform their online ad buy­ing and sell­ing processes. The cer­ti­fi­ca­tion ensures that they meet MRC and Inter­ac­tive Adver­tis­ing Bureau (IAB) guidelines.

Stay tuned to our blog for more details on these announce­ments and let us know what you think about the new plat­form and Site­Cat­a­lyst iPad app.

To stay on top of all of our news and Sum­mit updates, make sure to fol­low @omtrsummit and use the #omtr­sum­mit hash­tag when post­ing. Also, keep an eye on www​.flickr​.com/​o​m​n​i​t​ure where we’ll be post­ing pho­tos from the event in real-time. If you’d like to share your Sum­mit pho­tos with us on Flickr, just tag them with “Omni­ture Summit.”