Blog Post:

We often talk about the importance of analysing customer attribution, and understanding the incremental effect of each part of the marketing chain, in order to allocate budget effectively. In a blog for Econsultancy, Jonathan Beeston examines the issue of cross-channel attribution, as well as the real cost of acquiring conversions using re-targeting. You can read his blog here.

Author: Date Created:March 1, 2011 Headline:Wrestling with cross-channel attribution Social Counts: Keywords: Publisher:Adobe

We often talk about the importance of analysing customer attribution, and understanding the incremental effect of each part of the marketing chain, in order to allocate budget effectively. In a blog for Econsultancy, Jonathan Beeston examines the issue of cross-channel attribution, as well as the real cost of acquiring conversions using re-targeting. You can read his blog here.

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