Point of Sale: Retail & Travel Weekly #12

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

• Cyber Mon­day Sales Climb to New Heights [Adobe Blogs]
• Is Cyber Mon­day good for retail­ers? [Adobe Blogs]
• Will Black Fri­day show­room­ing over­shadow Cyber Mon­day shop­ping online? [Adobe Blogs]
• Black Fri­day mobile traf­fic exceeds the typ­i­cal shop­ping day by 155% [Inter­net Retailer]
• Apparel tops the shop­ping list for con­sumers on Cyber Mon­day [Inter­net Retailer]
• Retail­ers boost online hol­i­day mar­ket­ing bud­gets [Inter­net Retailer]
• 10 Retail Com­pa­nies That Have The Most Sat­is­fied Work­ers [Busi­ness Insider]
• Sci­en­tists Found Two Scents That Can Eas­ily Make Peo­ple Spend More [Busi­ness Insider]
• Wal-Mart Is Rolling Out A Sub­scrip­tion Food Ser­vice Called ‘Good­ies’ [Busi­ness Insider]

 

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.