Point of Sale: Retail & Travel Weekly #15
We won’t be publishing Point of Sale next Friday, December 28, as we enjoy a brief break over the holidays. We’ll return on January 4. Have a relaxing, enjoyable, and safe holiday!
Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:
See What The Store Of The Future Will Look Like [BI Retail]
Online shoppers want easy return shipping, new studies say [Internet Retailer]
Valentine’s Day Is [Already] Out Of Control [BI Retail]
Retailers move social media out of its silo [Internet Retailer]
[Brick &] Mortar Magic [Reveries.com]
Case Study: Why you should Stop Optimizing for Conversion Rate [Web Analytics World]
A guide to the most influential e-commerce vendors [Internet Retailer]
Talking with…Saks Direct President Michael Burgess [Shop.org Blog]
Staples opens its Velocity Lab in Massachusetts [Internet Retailer]
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Michael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.