Point of Sale: Retail & Travel Weekly #17

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

• How The E-Commerce Rev­o­lu­tion Is Chang­ing Every­thing We Know About Retail [BI; Mor­gan Stanley]
• These 16 Com­pa­nies Are Lead­ing A Retail Rev­o­lu­tion [Busi­ness Insider]
• 5 Ways Small Retail­ers Can Sur­vive Against Big Box Stores [BI Retail]
• Con­sumers May Pay Extra for Same-Day Deliv­ery [Street Fight]
• Using Geo­tar­get­ing to Fol­low the Con­sumer from Desk­top to Aisle [Street Fight]
• Why Mobile Com­merce Is Set To Explode [Busi­ness Insider]
• Moms’ Mobile Shop­ping Sky­rock­eted in 2012 [Mashable]
• Tar­get Unveils Key Mea­sure To Kill ‘Show­room­ing’ [BI Retail]
• Tar­get Pledges to Price Match Ama­zon Year-Round [Mashable]
• Polaroid Has A Clever Idea That Could Make It Rel­e­vant Again [BI Retail]
• After 13 Years At Best Buy, Barry Judge Has Joined Liv­ing­So­cial As Its CMO [BI]
• The Death of the Amer­i­can Shop­ping Mall [The Atlantic]

 

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.