Point of Sale: Retail & Travel Weekly #20

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

• A sunny fore­cast for e-retail: Web sales this year will increase 9–12% [Inter­net Retailer]
• Don’t freak out, but con­ver­sion is way down [Adobe Blogs]
• The Road to Great­ness: The Do’s and Don’ts of Build­ing a Proper Test­ing Infra­struc­ture [Adobe Blogs]
• How retail­ers will invest now for Hol­i­day ‘13 [Shop​.org Blog]
• Online Retail­ers Likely to Skip New Credit Card Sur­charge [Mashable]
• Pew: More Con­sumers Use Cell­phones to Make Shop­ping Deci­sions [Mashable]
• Which Site Seal do Peo­ple Trust the Most? (2013 Sur­vey Results) [Bay­mard Institute]
• GILT GROUPE FOUNDER: We’re Still Under­es­ti­mat­ing The Impor­tance Of Mobile In Online Sales [BI Retail]
• Retail Stores Will Com­pletely Die, Says Tech Investor Marc Andreessen [BI]
• The Mobile Tourist: How Smart­phones Are Shak­ing Up The Travel Mar­ket [BI]

 

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.