Point of Sale: Retail & Travel Weekly #22

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

• More online and mobile shop­ping for Valentine’s Day 2013 [Shop​.org Blog]
• Online Tax Bill Intro­duced In Con­gress [Medi­a­Post Online Media Daily]
• New Sup­port for Mar­ket­ing Ana­lyt­ics [Stategy+Business]
• Online and store suc­cess can go hand in hand [Inter­net Retailer]
• But E-Commerce Is Grow­ing, Mobile Is Not Crush­ing E-Commerce! [Kevin Hillstrom’s Mine That Data]
• Checkout-less Com­merce: Amex Lets You Pay With a #Hash­tag [GetE­las­tic Blog]
• The Art of Con­ver­sion [Hub Magazine]
• The Future Of Shop­ping Could Look A Lot Like Book­ing A Plane Ticket [Busi­ness Insider]

On the Adobe Dig­i­tal Mar­ket­ing Blog:

• Why we do what we do: You are Not so Spe­cial — The Forer Effect (by our team’s own Andrew Anderson)

 

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.