Point of Sale: Retail & Travel Weekly #24

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

• Track­ing the evo­lu­tion of the mod­ern retail orga­ni­za­tion [Shop​.org blog]
• Inside The Mobile Show­room­ing Threat That’s Chang­ing The Retail Indus­try [Busi­ness Insider]
• Mobile Show­room­ing Leads To In-Store Sales [Online Media Daily]
• Google Has A Big Plan To Steal Online Retail From Ama­zon [BI Retail]
• Con­sumers Favor Trad Online Vs. Social Media For Shop­ping Info [Online Media Daily]
• Martha Stew­art Changed The Way Amer­ica Shops [BI Retail]
• Back in black: The use of black in packaging/merchandising [Reveries]
• Pool News: Sav­ing a retailer with con­tent mar­ket­ing [Reveries]
• 14 Lessons From The Best and Worst Web­sites In The Travel Indus­try [Influ­en­tial Mar­ket­ing Blog]
• J.C. Pen­ney rings up 25% of store sales via mobile devices [Inter­net Retailer]
• Tar­get offers $75,000 for a new m-commerce design [Inter­net Retailer]
• Wal-Mart says its e-commerce push is work­ing [Inter­net Retailer]
• Gap up 24% online, “stores and the web no longer com­pete” [Inter­net Retailer]
• Sta­ples: Web sales up in 2012; comparable-store sales down[Inter­net Retailer]
• Costco’s Unortho­dox Strat­egy To Sur­vive The Big Box Apoc­a­lypse [BI Retail]
• Party City pays $35 mil­lion for rival iParty [Inter­net Retailer]
• The web grows for Build-A-Bear while total sales drop [Inter­net Retailer]

 

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.