Point of Sale: Retail & Travel Weekly #26

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

• Con­sumers Have Never, Ever Had It This Good [BI Retail]
• Mobile Shop­ping Catches on with Afflu­ent Con­sumers [eMarketer]
• More con­sumers hop online for Easter [Inter­net Retailer]
• Loy­alty: Earn Star­bucks loy­alty points beyond cafes [USA Today]
• Every­one loves a deal, but U.S. web shop­pers love it most of all [Inter­net Retailer]
• More Guys Are Shop­ping Like Girls [Busi­ness Insider]
• Here’s Proof That Peo­ple Still Care About Their Small Town Stores [Busi­ness Insider]
• Smart­phones Are Killing Impulse Pur­chases At Check­out [BI Retail]
• Report: 70% of Con­sumers Trust Brand Rec­om­men­da­tions From Friends [Mashable]
• The Ultra-Modern Store That Gives E-Commerce A Whole New Dimen­sion [Busi­ness Insider]
• Shop­pers want a per­sonal touch [Inter­net Retailer]
• Each Chan­nel Has A Unique Mer­chan­dise Pro­file [Mine That Data]
• New Met­rics Strengthen Eval­u­a­tion Of Dig­i­tal Impres­sions [Online Media Daily]
• Wal-Mart out­lines its e-commerce pri­or­i­ties [Inter­net Retailer]
• Sears sparks web sales growth with per­son­al­iza­tion [Inter­net Retailer]

If you’re in the retail or travel indus­try, are you tak­ing full advan­tage of the indus­try & dig­i­tal mar­ket­ing experts on our retail & travel con­sult­ing team? Most of our con­sul­tants have 4+ years of work and/or con­sult­ing expe­ri­ence in the retail or travel indus­tries, plus expert knowl­edge and skill with our Adobe Mar­ket­ing Cloud solu­tions and with nur­tur­ing, men­tor­ing, and devel­op­ing mature dig­i­tal ana­lyt­ics and opti­miza­tion prac­tices within our clients. We’re eager to engage with you more deeply to help grow and mature your analy­sis and opti­miza­tion of your dig­i­tal mar­ket­ing and online prop­er­ties, and to fur­ther inte­grate both the online and offline views of your cus­tomers for max­i­mum optimization.

Michael Hal­brook is a man­ager in Adobe Con­sult­ing focused on dig­i­tal strat­egy, ana­lyt­ics, and opti­miza­tion in the retail & travel indus­try. His team serves retail & travel clients with the Adobe Mar­ket­ing Cloud, help­ing retail­ers with online & offline mea­sure­ment of retail & travel acqui­si­tion, opti­miza­tion, and con­ver­sion, and devel­op­ing & exe­cut­ing on new dig­i­tal mar­ket­ing strate­gies. He tweets at @Hal­brook.