Point of Sale: Retail & Travel Weekly #3
Just for our retail & travel clients, here’s our weekly roundup of interesting links & news about retail, online retail, and travel & hospitality, compiled by the industry experts & thought leaders on our Adobe Consulting Retail & Travel team:
Companies: Prepare To Share $14 Bil In Social Commerce [Online Media Daily]
Booz & Co. estimates that U.S. social commerce sales (sales from “social networks, blogs, price comparison Web sites and other online social media and technologies”) will reach $14 billion by 2015, up from $1 billion last year.
Brand Watch: Target’s multichannel mobile approach [Mobile Marketer]
A great case study of Target, who “just gets mobile” and is “leading the way”.
How Shoppers Use Smartphones to Save Money [eMarketer]
Mobile coupon usage is skyrocketing. This article presents some key data and trends.
Nordstrom has invested heavily to integrate e-commerce with its customer-friendly stores [Barron’s]
With significant investment in and focus on e-commerce, including the distribution channel, Nordstrom has realized that technology can go a long way in improving customer service — and the bottom line.
Why mobile is key to Retail’s future [Retail Digital]
A high-level glimpse into a few stories of the history of mCommerce, what customers expect, and why it’s so important heading forward.
J. Crew’s CEO: ‘There Are Too Many Retailers’ [CNBC]
”…There are too many brands. There are too many designers. There are too many discount stores, and the predator online companies are selling discount like crazy.” Some good thoughts — and honest insights & opinions.
Tablet Users: Where are they now? [Online Media Daily]
Quite simply: Where are tablet users using their tablets?
American Airlines plans new InFlight Tablet program for Flight Attendants [YouTube, AA]
Using technology to boost customer service in the skies.
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Digital Marketing Suite solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Michael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Digital Marketing Suite, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.