Point of Sale: Retail & Travel Weekly #4
Just for our retail & travel clients, here’s our weekly roundup of interesting links & news about retail, online retail, and travel & hospitality, compiled by the industry experts & thought leaders on our Adobe Consulting Retail & Travel team:
Urban Outfitters: All Sales Will Be Done On iPods And iPads [Business Insider Retail]
It its first even analyst day yesterday, Urban Outfitters execs talked about how they’re ditching the traditional POS in favor of iPads. “Sales people will have iPod touches, and cash registers are being phased out in favor of iPads on a swivel.”
Turning the Retail ‘Showrooming Effect’ into a Value-Add [Knowledge@Wharton]
Again, we hear about the power of upping the ante with stronger in-store service, as well as making tighter ties between the retailer’s store and digital experiences, as key to overcoming Showrooming in the war for retail.
Wired To Please: Retail’s past offers clues to its digital future [Hub Magazine]
More on the personal/digital convergence and the part that good old customer service plays in strengthening the in-store experience.
Facebook is Getting Back into eCommerce with ‘Gifts’ (again) [Business Insider]
’Gifts’ are back on Facebook as of yesterday, in a few key cities. But this time around, you can buy & gift real world items to your friends on the site.
Report: Retail Check-Ins Most Popular on Saturday Afternoons [Street Fight]
It looks like shoppers who are checking in on Foursquare and other similar services are mainly doing so on Saturday afternoons. How about testing a promotional strategy to invite those Saturday shoppers back for some mid-week deals?
Gap and Target Offer Swag, Discounts With Apple’s New Passbook [Mashable]
Some retailers are embracing Apple’s new Passbook feature. This week, Target added some specific offers, while Gap is testing an offer of free swag for stopping by some of its Japanese locations.
Have you seen the posts by our own retail & travel team this week on Adobe Discover — Retail Quick Wins? Brian Au posted on Tuesday about using Discover for site feature usage analyses. Matt Gibby posted yesterday on the power of props in Discover as compared to SiteCatalyst. For a limited time, Adobe SiteCatalyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Discover. We’ve made it easier than ever to try Discover, and we’re showing some great Discover analysis opportunities specific to the retail industry. For more information and to request trial access, contact your account manager or account executive. More posts in our series of retail Discover quick wins next week.
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Digital Marketing Suite solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Michael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Digital Marketing Suite, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.