Point of Sale: Retail & Travel Weekly #8
Here’s this week’s roundup of links of interest in Retail & Travel, from the thought leaders on our retail & travel consulting team:
Shoppers will spend on family, friends – and themselves [Shop.org Blog]
45% of e-retailers expect higher holiday web sales this year [Internet Retailer]
The election delays holiday shopping plans [Internet Retailer]
Holiday Buyers are taking it mobile [Business Insider]
Amazon grows in Q3, but not as fast [Internet Retailer]
Higher traffic drives sales growth at Overstock.com in Q3 [Internet Retailer]
Retail To Increase Email, Mobile, Social Marketing Budgets [Online Media Daily]
Aeropostale Uses iPad Displays To Attract Customers [Online Media Daily]
If you’re in the retail or travel industry, are you taking full advantage of the industry & digital marketing experts on our retail & travel consulting team? Most of our consultants have 4+ years of work and/or consulting experience in the retail or travel industries, plus expert knowledge and skill with our Adobe Marketing Cloud solutions and with nurturing, mentoring, and developing mature digital analytics and optimization practices within our clients. We’re eager to engage with you more deeply to help grow and mature your analysis and optimization of your digital marketing and online properties, and to further integrate both the online and offline views of your customers for maximum optimization.
Michael Halbrook is a manager in Adobe Consulting focused on digital strategy, analytics, and optimization in the retail & travel industry. His team serves retail & travel clients with the Adobe Marketing Cloud, helping retailers with online & offline measurement of retail & travel acquisition, optimization, and conversion, and developing & executing on new digital marketing strategies. He tweets at @Halbrook.