It’s no sur­prise that as we talk to our cus­tomers about their goals and strat­egy, the Mobile chan­nel is play­ing an increas­ingly crit­i­cal role.The amount of data that we col­lect from mobile devices con­tin­ues to grow each year and we see mar­keters invest­ing in tac­tics such as mobile sites, mobile apps, or mobile cam­paigns. Con­se­quently, we have taken a num­ber of sig­nif­i­cant steps for­ward to help deliver on your needs around mobile seg­men­ta­tion, mobile site/app mea­sure­ment, and even the use of mobile devices in your own analytics/optimization prac­tice. Today, I’d like to high­light three excit­ing improve­ments pro­vided with Site­Cat­a­lyst 15 to help you ana­lyze your Mobile channel:

  • Vis­its from Mobile Devices.A pre-defined “Vis­its from Mobile” seg­ment to iden­tify all vis­its from mobile devices is avail­able in Site­Cat­a­lyst 15 reports.For exam­ple, with this seg­men­ta­tion capa­bil­ity, you can eas­ily eval­u­ate the num­ber of vis­its from mobile devices to your stan­dard web­site and eval­u­ate the need to cre­ate a mobile opti­mized website.

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We hope you enjoy these new mobile-specific fea­tures to help you ana­lyze your data more effec­tively. Please feel free to leave us a com­ment to share ques­tions, ideas, and sto­ries related to your use of mobile ana­lyt­ics data in Site­Cat­a­lyst and through­out the Adobe Online Mar­ket­ing Suite!

To learn more about Mobile ana­lyt­ics and opti­miza­tion solu­tions, please click here.

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