Loyalty Marketing

Posted by Alex Zawel, Mar­ket­ing Spe­cial­ist, Adobe

When it comes to loy­alty pro­grams, the key ques­tion for many mar­keters is not “why,” but “how.” The Adobe Cam­paign Guide to Loy­alty Mar­ket­ing in a Dig­i­tal World helps answer that ques­tion with prac­ti­cal advice, includ­ing insight and real-world exam­ples on key aspects of loy­alty mar­ket­ing. Areas cov­ered include tra­di­tional points-based rewards pro­grams, emerg­ing chan­nels like mobile and social, and how to best mea­sure pro­gram effec­tive­ness.

Read this guide to learn about best prac­tices for loy­alty pro­grams and how to make them:

  • Fun and inter­ac­tive for your con­nected customers
  • Rel­e­vant and per­son­al­ized with appro­pri­ate offers
  • Real-time and contextual
  • Seam­less across chan­nels and devices

Our guide also includes per­spec­tives on brands that have evolved beyond pure trans­ac­tional loy­alty pro­grams. Cross-channel cam­paign man­age­ment tech­nol­ogy fre­quently sup­ports brands’ loy­alty pro­grams, and we out­line the two main sce­nar­ios for how they intersect.