Posted by Alex Zawel, Marketing Specialist, Adobe
When it comes to loyalty programs, the key question for many marketers is not “why,” but “how.” The Adobe Campaign Guide to Loyalty Marketing in a Digital World helps answer that question with practical advice, including insight and real-world examples on key aspects of loyalty marketing. Areas covered include traditional points-based rewards programs, emerging channels like mobile and social, and how to best measure program effectiveness.
Read this guide to learn about best practices for loyalty programs and how to make them:
- Fun and interactive for your connected customers
- Relevant and personalized with appropriate offers
- Real-time and contextual
- Seamless across channels and devices
Our guide also includes perspectives on brands that have evolved beyond pure transactional loyalty programs. Cross-channel campaign management technology frequently supports brands’ loyalty programs, and we outline the two main scenarios for how they intersect.