For those of you that don’t know, I live out on a small farm in East Texas.  One Sat­ur­day morn­ing we had break­fast at our pic­nic table out­doors so the kids could enjoy the fine spring weather.  While we were eat­ing, I looked over to the pas­ture and was sur­prised to see our milk goat stand­ing on the pony that had recently joined our eclec­tic ani­mal col­lec­tion.  Our milk goat thinks with her mouth (like most goats) and she was try­ing to see what we were hav­ing for breakfast.

Right now I know you’re won­der­ing what a goat on a pony has to do with dig­i­tal ana­lyt­ics.  I’ll tell you. Today, I’m pleased to announce our app store data inte­gra­tion is avail­able in pro­duc­tion.  With the new integration—provided in part­ner­ship with Dis­timo via Genesis—you can now gain bet­ter vis­i­bil­ity into your app per­for­mance.  You can pull your app data from the var­i­ous app stores (iOS, Android, Black­berry, Win­dows, …) back into Site­Cat­a­lyst for report­ing and analy­sis.  The inte­gra­tion pro­vides auto­mated daily sync­ing of app store dimen­sions (app name, app store, app region) and met­rics (down­loads, rev­enue, rank­ings) into Adobe Analytics.

Stack App Store and In-app Metrics

Like my goat and pony, the new capa­bil­ity allows you to stack two sets of data which his­tor­i­cally have been sep­a­rate, bring­ing you more fun and bet­ter vis­i­bil­ity.  For exam­ple, you can run a sin­gle report with app store met­rics like app down­loads and app rev­enue along­side in-app met­rics like unique users and time spent.


We Think You’ll Love the Integration

Prior to the inte­gra­tion, the most impor­tant per­for­mance met­rics for apps (app store data & in-app data) were split cross mul­ti­ple report­ing tools.  By com­bin­ing these two data sets, Adobe Ana­lyt­ics pro­vides a com­plete pic­ture of how apps are cre­at­ing value for your organization. You can:

  • Make app store data avail­able in Adobe Analytics
  • Cre­ate report­ing views which include both app store and in-app metrics
  • Apply advanced report­ing tools includ­ing seg­men­ta­tion to app store data
  • Direct app store data to dif­fer­ent report suites based on app store, app, or country
  • Access the inte­gra­tion with­out using your cus­tom vari­ables (inte­gra­tion uses inter­nal Adobe prod­uct vari­ables to report data)
  • Uuti­lize the inte­gra­tion with­out extra fees (you might see a slight server call increase due to the data sources but there are no Gen­e­sis or Dis­timo fees asso­ci­ated with the integration)

While we think the inte­gra­tion is pretty awe­some, there are a few lim­i­ta­tions you should be aware of:

  • App store data is not related back to vis­i­tor pro­files so you can’t cre­ate sin­gle report views that include in-app and app store dimen­sions
  • His­toric data is back filled for up to 180 days prior to inte­gra­tion acti­va­tion (back fill avail­able from the date Dis­timo account was created)
  • Nightly sync­ing means your data will be 1–3 days behind your in-app data (some­times app store data for the prior day isn’t avail­able when queried by Distimo)

You can find these details and every­thing else about the inte­gra­tion in the app store data inte­gra­tion doc­u­men­ta­tion.

Ready to get started? Just take the fol­low­ing three steps:

  1. Set up a free account with Distimo
  2. Con­fig­ure the Gen­e­sis inte­gra­tion wiz­ard: Login to Adobe Ana­lyt­ics > Adobe Mar­ket­ing Cloud > Gen­e­sis > Add Inte­gra­tion > Choose Dis­timo Ana­lyt­ics from the drop­down > fill out con­fig­u­ra­tion screens [full doc­u­men­ta­tion]
  3. Look at reports [choose sub­menu App Store Data inside the Mobile App menu]


A jump­ing off point to more advanced analysis

The reports I’ve shown in this post are very sim­ple exam­ples of reports you can deliver using the inte­gra­tion.  Here are a few more advanced use cases you may consider:

  • Iden­tify regional issues with user expe­ri­ence by iden­ti­fy­ing coun­tries with high down­loads but low in-app engage­ment (you’ll need to com­pare the geo coun­try report and the app store data coun­try report)
  • Assess whether app store rank­ings are improv­ing after app qual­ity enhance­ments are released
  • Review whether a recent increase in down­loads trans­lated into cor­re­spond­ing increase in engaged app users

The new app store data inte­gra­tion is proof you can have fun with­out going to the cir­cus; and lest you think my goat & pony photo was a clever Pho­to­shop job, I’ve included an addi­tional photo to help you start your week­end in a good mood.  This time our two *kids* are play­ing king of the hill on the pony. Now if I can just get the rooster to stand on the goat’s head…


Com­ments about my goats? Ques­tions about the inte­gra­tion?  Have a capa­bil­ity you’d love to see included in the next ver­sion?  Add your com­ment below.