Mobile Com­merce Daily recently fea­tured Bak­ers Shoes and their suc­cess in reach­ing mobile shop­pers via a Mobile Opti­mized Website:

As part of their mobile strat­egy, the client uses Adobe Site­Cat­a­lyst for mobile ana­lyt­ics and Adobe Rec­om­men­da­tions to drive con­ver­sions on their mobile website.

Some key takeaways:

  • Bak­ers Shoes lever­aged data from Site­Cat­a­lyst to under­stand the num­ber of mobile vis­i­tors from Smart­phone devices to their stan­dard desktop/PC website.
  • After see­ing a “spike” in traf­fic in the Sum­mer of 2010, they made a deci­sion to invest in a mobile opti­mized web­site that would pro­vide a much improved mobile shop­ping expe­ri­ence across device plat­forms and inte­grate with their social media cam­paigns on Facebook.
  • To drive con­ver­sions on both the mobile web­site and the stan­dard web­site, they deployed Adobe Rec­om­men­da­tions to auto­mat­i­cally present related or sim­i­lar items on the prod­uct details page.
  • As a result of the solu­tion, Bak­ers increased aver­age order value by 40% for cus­tomers who select rec­om­mended products.

To receive the full case study with addi­tional details and suc­cess met­rics, please see the fol­low­ing blog post on retail­ers that lever­age the Adobe Online Mar­ket­ing Suite:

To learn more about Mobile ana­lyt­ics and opti­miza­tion solu­tions, please click here.

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