One of our clients, Vail Resorts, who pre­sented at the Adobe Omni­ture Sum­mit was recently fea­tured in a story by Mobile Marketer:

The ana­lyt­ics team at Vail lever­aged both the Adobe Dig­i­tal Mar­ket­ing Suite and Adobe Con­sult­ing to achieve cross chan­nel mea­sure­ment of their Epic Mix ini­tia­tive that includes a mobile app, mobile opti­mized web­sites (fea­ture phone and Smart­phone), and a stan­dard website.

Adobe col­lab­o­rated closely with the inter­ac­tive agency respon­si­ble for devel­op­ing the Epic Mix user expe­ri­ence to ensure that con­sumer inter­ac­tions between web, mobile, and social chan­nels were ana­lyzed via Adobe Site­Cat­a­lyst. By pro­vid­ing a mobile expe­ri­ence that enables con­sumers to share their “ski sto­ries” with friends and fam­ily via Face­book or Twit­ter, Vail Resorts is pro­vid­ing a vital con­nec­tion between two emerg­ing chan­nels. Dur­ing the 2010 to 2011 ski sea­son, Vail indi­cates that approx­i­mately 60% of the guests use the mobile chan­nel to inter­act with the Epic Mix expe​ri​ence​.In addi­tion, those guests with pub­lic accounts on social net­works cre­ated 275,000 social posts and 35 mil­lion social impres­sions – based on Facebook’s esti­mate of 130 friends per user – that reported over 55 bil­lion ver­ti­cal feet of ski­ing and snow​board​ing​.As you can see, a cohe­sive strat­egy that blends the inno­v­a­tive capa­bil­i­ties of mobile devices with the social influ­ence power of your cus­tomers should be part of your mar­ket­ing plan in 2011 and beyond.

To learn more about Mobile ana­lyt­ics and opti­miza­tion solu­tions and to receive a copy of the Vail Resorts case study, please click here.

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