As one of the largest social gam­ing com­mu­ni­ties on the mobile web, Tylted is work­ing to rev­o­lu­tion­ize the casual mobile game mar­ket as a leader in mobile adver­tis­ing. With the increas­ing dom­i­nance of smart­phones, the com­pany turned to ana­lyt­ics from Adobe Mar­ket­ing Cloud, includ­ing Adobe Site­Cat­a­lyst, to help the com­pany adjust its busi­ness model and main­tain its market-leading position.

Adobe Mar­ket­ing Cloud deliv­ers the insights that guide the pro­gres­sion of our business—from sales and ad strate­gies to new game devel­op­ment and adop­tion,” says Wonny Lee, direc­tor of mar­ket­ing at Tylted. “Every game on our site caters to a dif­fer­ent demo­graphic. Adobe Site­Cat­a­lyst mea­sures each title’s mar­ket so we can opti­mize expe­ri­ences and rev­enue poten­tial for every player across devices.”

Pre­vi­ous home­grown ana­lyt­ics tools mea­sured pri­mar­ily page views, but Tylted needed a more detailed view of its online pres­ence with a mar­ket­ing plat­form that mea­sures activ­ity across the site. Lever­ag­ing analy­sis from Adobe Site­Cat­a­lyst, the com­pany can accu­rately mea­sure mar­ket­ing return on invest­ment game by game.

With insights from Adobe Mar­ket­ing Cloud, Tylted can adjust its busi­ness to take advan­tage of rev­enue streams. For exam­ple, the com­pany saw that users pur­chase more avatar items dur­ing hol­i­days, such as Hal­loween and Christ­mas. The team cre­ated cos­tumes aligned with these hol­i­day themes to drive in-game monetization.

Since adopt­ing Adobe Mar­ket­ing Cloud, over­all site traf­fic at Tylted is up 15%, with 90% com­ing from mobile devices. The com­pany also achieved 15 mil­lion min­utes spent on Tylted​.com in a sin­gle month. By giv­ing vis­i­tors the option to reg­is­ter via their Face­book pro­files, the com­pany also increased reg­is­tra­tions 800%.

Adobe Mar­ket­ing Cloud has helped to shift the mind­set of deci­sion mak­ers and our devel­op­ment teams to be more data driven—focusing on real, mea­sur­able results,” says Lee. “Every­thing we’ve done on the web­site redesign is shaped by data from Adobe Mar­ket­ing Cloud. It’s a great exam­ple of the syn­ergy between met­rics and design.”

To learn more about how Tylted is using Adobe Mar­ket­ing Cloud, read the full story here: (http://​adobe​.ly/​S​I​P​4U6)

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