Smartphone and Tablet

Adobe Sum­mit 2013 will include 12 ses­sions for mar­keters and devel­op­ers who are think­ing mobile first. To com­ple­ment Adobe experts, we have invited cus­tomer and part­ner speak­ers from Wells Fargo, Hyatt Hotels, Cars​.com, Move Inc., Ances​try​.com, First Energy, Nascar, Time Warner Cable, Sapi­ent, CityTech, Cog­nifide, and Site­Worx.  Here is a list of the key mobile ses­sions by theme:

Mobile Ana­lyt­ics

  • S108, Mobile ana­lyt­ics: Basic tech­niques for get­ting started.  Our mobile con­sult­ing lead, Carl Sandquist, will present tips and tricks for ana­lyz­ing mobile web­sites and mobile apps.  Carl will be joined by John Shori from Move Inc. who will dis­cuss mobile ana­lyt­ics for Real​tor​.com.
  • S109, Advanced tech­niques for ana­lyz­ing your mobile chan­nels and tac­tics.  Laura Chase, senior con­sul­tant, and Carl Sandquist will present advanced tips and tricks for ana­lyz­ing mobile cam­paigns, mobile apps, and cross-device vis­i­tor behav­ior.  This ses­sion is designed for ana­lyt­ics pros who are ready to slice & dice their mobile data via advanced seg­men­ta­tion techniques.
  • S110, New inno­va­tions for mobile with the Adobe Mar­ket­ing Cloud.  Roger Woods from prod­uct man­age­ment will high­light what’s new for mobile ana­lyt­ics and opti­miza­tion across the Adobe Mar­ket­ing Cloud.  Roger will be joined by Dan Mazza from Gan­nett who will dis­cuss mobile ana­lyt­ics chal­lenges and suc­cesses for the USA Today.

Mobile Tar­get­ing & Optimization

  • S701, Dif­fer­ent screen, dif­fer­ent world: How to opti­mize your mobile expe­ri­ence.  Russ Lewis from Adobe con­sult­ing will dis­cuss test­ing and opti­miza­tion tech­niques for mobile web­sites and apps.  He will be joined by Bran­don Camp from Ances​try​.com will describe the use of Adobe Tar­get for A/B test­ing of mobile apps.
  • S702, Per­son­al­ized mobile expe­ri­ences: How mobile and tar­get­ing come together.  I will talk about the oppor­tu­nity cost of not invest­ing in mobile per­son­al­iza­tion, how to think “mobile unique”, and dis­cuss the ele­ments of suc­cess for mobile per­son­al­iza­tion.  I will be joined by Ron Nagy, senior evan­ge­list from Adobe, will demon­strate a new app for mar­keters that includes per­son­al­ized con­tent recommendations.

Mobile Expe­ri­ence Management

  • S211, Mobile and tablets: One size fits all?  Gun­nar Klauberg from prod­uct mar­ket­ing will dis­cuss tech­niques for pro­vid­ing a coher­ent expe­ri­ence across mul­ti­ple screens and the use of respon­sive design.  He will be joined by Bill Bernahl, VP of eCom­merce at Hyatt Hotels.
  • S212, Build block­buster mobile apps the easy way!  Cedric Huesler from prod­uct man­age­ment will dis­cuss how to lever­age web design and devel­op­ment skills to build cool mobile apps.

Mobile Adver­tis­ing

  • S307, Mobile adver­tis­ing: Will the return on ad spend meet my expec­ta­tions?  I will be mod­er­at­ing a panel with exec­u­tives from Wells Fargo, Cars​.com and Lev­el­wing to dis­cuss the trends, chal­lenges and oppor­tu­ni­ties of mobile advertising.

Mar­ket­ing Innovations

  • S502, The new mobile play­book: Turn­ing big data into big dol­lars.  We will have Jack Philbin, CEO of Vibes and Chair­man of the Mobile Mar­ket­ing Asso­ci­a­tion, as a spe­cial guest to dis­cuss mobile rela­tion­ship man­age­ment and 3 pil­lars of mobile mar­ket­ing inno­va­tion in 2013 and beyond.

Tech­ni­cal Labs

  • L607, Devel­op­ing engag­ing mobile apps with built-in ana­lyt­ics and tar­get­ing.  Roger Woods from prod­uct man­age­ment will lead this hands-on devel­oper ses­sion that will focus on the imple­men­ta­tion of Adobe Ana­lyt­ics for native mobile apps and Adobe Tar­get for mobile app optimization.
  • L613, Mobile first: How to build and deliver a con­sis­tent mul­ti­chan­nel expe­ri­ence.  Andrew Savory from tech­ni­cal mar­ket­ing will lead this hands-on ses­sion for build­ing web­sites with Adobe Expe­ri­ence Man­ager that are opti­mized to mul­ti­ple devices and form factors.

If you already have a reg­is­tra­tion, please use the Sched­uler to sign up in advance for these ses­sions to ensure a front row seat.

For more infor­ma­tion about Sum­mit 2013, visit the con­fer­ence site  Adobe Sum­mit and get $200 off reg­is­tra­tion with code ASM2013.

 

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