Neolane is now part of the Adobe family! Only a few weeks after Adobe announced its intent to acquire Neolane, the deal has officially closed. There has been a lot of commentary on what the acquisition will mean for marketers and the industry as a whole. Suresh Vittal, Neolane’s Chief Product Officer, and Brad Rencher, SVP and GM of Adobe’s Digital Marketing Business Unit, both offered their perspectives. As part of the process, we also reached out to joint customers and partners to hear their thoughts. The feedback has been overwhelmingly positive!
Today, Adobe published a blog post with great quotes from Air Canada, NOOK Media/Barnes & Noble, and KBM Group on what the Adobe/Neolane combination will mean for them. Head on over to the Adobe blog and check it out! And feel free to leave a comment with your thoughts.