Neolane is now part of the Adobe fam­ily!  Only a few weeks after Adobe announced its intent to acquire Neolane, the deal has offi­cially closed.  There has been a lot of com­men­tary on what the acqui­si­tion will mean for mar­keters and the indus­try as a whole.  Suresh Vit­tal, Neolane’s Chief Prod­uct Offi­cer, and Brad Rencher, SVP and GM of Adobe’s Dig­i­tal Mar­ket­ing Busi­ness Unit, both offered their per­spec­tives.  As part of the process, we also reached out to joint cus­tomers and part­ners to hear their thoughts.  The feed­back has been over­whelm­ingly positive!

Today, Adobe pub­lished a blog post with great quotes from Air Canada, NOOK Media/Barnes & Noble, and KBM Group on what the Adobe/Neolane com­bi­na­tion will mean for them.  Head on over to the Adobe blog and check it out!  And feel free to leave a com­ment with your thoughts.


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