This week’s articles from our retail experts include details from a new report on the effectiveness of paid search, research showing the continued increase of data-driven marketing, and information on how Amazon quietly launched its mobile wallet app.
- “Paid Search Pays Off in a Bigger Way for Online Retailers” [Internet Retailer]: A recent report from Forrester and Shop.org cite paid search as the most effective way to attract new customers.
- “Will People ‘Buy’ On Facebook?” [Forbes]: As Facebook tests a “buy” button that will let users make on-site purchases without leaving Facebook, the question is whether this will resonate with users.
- “Data-Driven Marketing Spending Still Climbing” [eMarketer]: More than 40 percent of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year, up from 38 percent in the fourth quarter of 2013.
- “Amazon Quietly Launches Its Consumer-Facing Mobile Wallet App” [TechCrunch]: Amazon has launched its mobile wallet application, designed for use at point-of-sale locations using gift cards and loyalty cards.
- “Pinning? Bet You’re Doing It on Mobile” [eMarketer]: In the second quarter of 2014, US Internet users logging on to Pinterest via mobile were three times more likely to pin items than desktop users.
- “Dell to Accept Bitcoin for Online Purchases” [Irish Times]: Dell becomes the largest e-commerce business to accept the digital currency.
- “Is This the Most Powerful Company in Online Retail?” [Forbes]: StellaService may be the most powerful company in e-commerce you haven’t heard of.