This week’s suggestions from our retail experts includes an article on how to get more out of search campaigns by managing them in association with social campaigns. Other articles discuss how Pinterest has started testing ads as well as list the three groups that retailers should be targeting.
- “How Pairing Search and Social Boosts Campaign Performance” [MarketingProfs]: Search campaigns perform better when managed alongside social campaigns, according to new research from Marin Software.
- “Spoiled for Choice? Mobile Startup Cobrain Attempts to Show Shoppers Only Items They Love” [Forbes]: A new startup is looking to leverage predictive analytics to analyze shopper’s buying habits across 5,000 brands and send suggestions for new items.
- “Banana Republic and other Online Retailers Test Pinterest Ads” [InternetRetailer]: Pinterest is testing user reactions to promoted pins within search results and category feeds.
- “Here’s How Retailers Can Win Back Shoppers Who Abandon Their Online Shopping Carts” [Business Insider]: A study suggests several key reasons why shoppers abandon their shopping carts, including unexpected costs, required registration, and duplicate requests for information.
- “Digital Marketing Firm Declares Paid Media Dead” [InternetRetailer]: A Conductor study show only 7 percent of Web traffic is brought to retail websites through paid search.
- “The 3 Groups Retailers Are Desperately Trying to Impress” [Business Insider]: Baby Boomers, Hispanics, and Millennials are three groups retailers should be targeting, according to a recent report by McKinsey.
- “How All the Cool Kids Are Using Social Media to Achieve Business Goals” [MarketingProfs]: Social media is being leveraged to achieve business goals through tactics such as hypertargeting to help build brand relationships faster.
- “Online Commerce Videos Get High Ratings From Viewers” [Marketing Charts]: Seventy-seven percent of online shoppers give high ratings to the helpfulness of online commerce videos.