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Point of Sale: Retail & Travel Weekly #22

Retail & Travel · By Michael Halbrook On February 15, 2013 · Add Comment
cashregister

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

More online and mobile shop­ping for Valentine’s Day 2013 [Shop​.org Blog] Online Tax Bill Intro­duced In Con­gress [Medi­a­Post Online Media Daily] New Sup­port for Mar­ket­ing Ana­lyt­ics [Stategy+Business] Read More →

Hybrid Apps: Making Whole Two Halves

Analytics, Media & Entertainment, Mobile · By Carl Sandquist On February 14, 2013 · 1 Comment
white iphone

Whether you know it or not, you likely have used a hybrid app on a smart­phone or tablet.  Hybrid apps often appear like “reg­u­lar” apps, how­ever some of the con­tent dis­played within the app is HTML web con­tent.   So in essence it’s like hav­ing a ded­i­cated mobile web browser “live” within the app.   These...

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Facebook Exchange Drives Solid Preliminary Results for Adobe’s Ad Customers

Digital Advertising, Social Media · By Pete Kluge On February 14, 2013 · 3 Comments
Media Optimizer_FBX

Adobe Media Opti­mizer, the only fully inte­grated dig­i­tal adver­tis­ing plat­form in the indus­try that man­ages, opti­mizes and accu­rately fore­casts the per­for­mance of ad cam­paigns across chan­nels, is now out of beta with our Face­book Exchange (FBX) offer­ing, which allows mar­keters to buy ads on Face­book via real-time bid­ding (RTB). Adobe’s inte­gra­tion allows our cus­tomers...

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Initializing Video Measurement Success

Analytics, Media & Entertainment · By Marijka Engel On February 13, 2013 · Add Comment
SailingCrewVictory

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

As we cross the fin­ish line of video mea­sure­ment basics, see­ing the data flow in and the report­ing flow out is cause for a small vic­tory cel­e­bra­tion. If you have been fol­low­ing along with this series, you...

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Thinking Mobile First at Adobe Summit

Analytics, Mobile · By Ray Pun On February 12, 2013 · Add Comment
Smartphone and Tablet

Adobe Sum­mit 2013 will include 12 ses­sions for mar­keters and devel­op­ers who are think­ing mobile first. To com­ple­ment Adobe experts, we have invited cus­tomer and part­ner speak­ers from Wells Fargo, Hyatt Hotels, Cars​.com, Move Inc., Ances​try​.com, First Energy, Nascar, Time Warner Cable, Sapi­ent, CityTech, Cog­nifide, and Site­Worx.  Here is a list...

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Why we do what we do: You are Not so Special — The Forer Effect

Conversion Optimization, Personalization · By Andrew Anderson On February 11, 2013 · 1 Comment

While the quest for per­son­al­iza­tion may be newer to some mem­bers of the online mar­ket­ing world, the real­ity is that is a con­cept that is old as sales. Peo­ple have been try­ing to con­vince oth­ers that they alone were get­ting a spe­cial deal or that their mes­sage was meant just for them. One of the...

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You CAN Put a Price on Love, says latest Adobe Digital Index

Analytics, Digital Index · By Tyler White On February 11, 2013 · Add Comment
Adobe Digital Index - Valentine's Day
Adobe expects con­sumers will spend more than $500 mil­lion online this Valentine’s Day

But nearly half of that spend­ing won’t occur until 4 days before Valentine’s. Bet­ter late than never, right guys?

Accord­ing to Adobe Dig­i­tal Index data and based on the analy­sis of 30 mil­lion vis­its in 2013, online sales in the Jew­elry...

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Dial down the buzzwords and dial up the skill set at Adobe Summit

Digital Marketing · By Chad Warren On February 11, 2013 · 1 Comment

You’ve wit­nessed this scene more times than you’d like to remem­ber. The room goes silent and all the eye­brows seem to col­lec­tively rise. You think to your­self, “Did she just use the words, ‘360 degree view of the cus­tomer’ and ‘halo effect’ in the same sen­tence?” Yes. Yes, she did.

Do her a favor. Do...

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Point of Sale: Retail & Travel Weekly #21

Retail & Travel · By Michael Halbrook On February 8, 2013 · Add Comment
cashregister

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

From Just Brows­ing to Pur­chas­ing: The Trans­for­ma­tion of Mobile (Info­graphic) [Milo]

The Future Of Shop­ping Online (Slide deck) [Busi­ness Insider]

The...

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Adobe Test&Target holds the highest rating for Current Product Offering in the Forrester Wave for Online Testing Report, Q1, 2013

Personalization · By Drew Burns On February 7, 2013 · Add Comment

The For­rester Wave Report for Online Test­ing is one of the major eval­u­a­tions of the test­ing and opti­miza­tion space every other year, and it is an excel­lent plat­form for show­cas­ing the lat­est in approach, strat­egy and tech­nol­ogy in the area of dig­i­tal con­tent and expe­ri­ence test­ing.  The Wave Report is a rare occur­rence...

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