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Targeting the Right Keywords with SEO

Search Engine Marketing · By Jordan LeBaron On September 26, 2008 · 14 Comments

My fam­ily and I recently vis­ited a well known beach board­walk on the west coast. While walk­ing the board­walk, tempted by car­ni­val games, fun­nel cakes and cot­ton candy, there was one car­ni­val game that caught my eye. The game was sim­ple: throw a dart at a wall cov­ered in lit­tle star tar­gets, land the...

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Display Ads May Go The Way Of Search Marketing

Search Engine Marketing · By Bill Mungovan On September 23, 2008 · 1 Comment

There’s a great piece in the recent Busi­ness Week about an up and com­ing way to sell dis­play ads. “Yahoo! Count­ing On Apex” describes how a search engine marketing-esque auc­tion envi­ron­ment may save the belea­guered Yahoo! by increas­ing the amount of rev­enue they extract from their vast quan­ti­ties of dis­play ad inven­tory. If they...

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Omniture ExcelClient [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On September 23, 2008 · 13 Comments

While the reports and dash­boards you can cre­ate within Omni­ture Site­Cat­a­lyst are great, there is no escap­ing the fact that power web ana­lysts have an affin­ity for Microsoft® Excel®.  Microsoft Excel pro­vides numer­ous ways to manip­u­late and view data that will never be avail­able in any web ana­lyt­ics tool.  For this rea­son, Omni­ture...

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Display Converts Better Than Search? Seriously?

Search Engine Marketing · By Bill Mungovan On September 23, 2008 · 1 Comment

It has long been a given that search adver­tis­ing con­verts at a higher rate than dis­play adver­tis­ing. Search is essen­tially the only form of adver­tis­ing where a con­sumer actu­ally asks to be shown an ad. Dis­play func­tions much more like tra­di­tional media where you don’t really want to see an ad but you’ll endure one...

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Migrating from HBX to SiteCatalyst

Analytics · By Christian Ridge On September 19, 2008 · 5 Comments

Almost nine months into the Omni­ture acqui­si­tion, I thought it was time to start shar­ing some insights into HBX migra­tions to Site­Cat­a­lyst. In my role as team lead for the enter­prise HBX migra­tion team, I’ve had the oppor­tu­nity to inter­face with many clients as they con­tem­plate if and when they want to move to the...

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Creating a Successful Lead-Nurturing Strategy, Part V: Most Companies Fall Far Short

Digital Marketing · By Mikel Chertudi On September 18, 2008 · 12 Comments

If you’ve been fol­low­ing my blog­ging activ­i­ties in recent weeks, you should now have a good under­stand­ing of how you might imple­ment an auto­mated lead nur­tur­ing and response strategy.

I’ve walked you through cre­at­ing the per­fect lead nur­tur­ing email to recoup lost rev­enue for BtoC com­pa­nies and BtoB com­pa­nies. I’ve described in...

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Counter eVars [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On September 17, 2008 · 4 Comments

At last year’s Omni­ture Sum­mit, I brought up the topic of Omni­ture Site­Cat­a­lyst “Counter” Con­ver­sion Vari­ables (also known as eVars) and was sur­prised by how many peo­ple were unfa­mil­iar with Counter eVars and/or not using them.  There­fore, I want to take some time to explain what Counter eVars are and...

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You CAN Take It With You-Musings on Mobile

Analytics · By Matt Langie On September 16, 2008 · 13 Comments

The only con­stant is change, to para­phrase everyone’s favorite Greek philoso­pher Her­a­cli­tus. I would con­tend this cer­tainly holds true for us in the tech­nol­ogy business-especially online mar­ket­ing & web ana­lyt­ics. If you step back and think about how the web has evolved in the past 10 years, it’s even more amaz­ing to con­sider what we might...

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Classifications (a.k.a. SAINT) [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On September 10, 2008 · 32 Comments

Clas­si­fi­ca­tions (also known by the acronym SAINT for Site­Cat­a­lyst Attribute Import­ing and Naming Tool), or the process of clas­si­fy­ing an Omni­ture Site­Cat­a­lyst vari­able, is a topic that tends to con­fuse many of my clients. Hav­ing been a cus­tomer myself, I can under­stand why Clas­si­fi­ca­tions can be daunt­ing, but the truth is that once...

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Conversion Variable Subrelations [Inside Omniture SiteCatalyst]

Analytics · By Adam Greco On September 3, 2008 · 1 Comment

In our last post, we dis­cussed Omni­ture Site­Cat­a­lyst Traf­fic Data Cor­re­la­tions and learned how they could be used to break one Traf­fic Vari­able (also known as an sProp) down by another Traf­fic Vari­able.  But what if you want to break down a Site­Cat­a­lyst Con­ver­sion Vari­able (also known as an eVar)...

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