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Step Up Your Adobe Discover Game: 3 Advanced Techniques

Analytics · By Brian Au On March 20, 2013 · Add Comment
CalcMetricBuilderEX

I have observed that Adobe Dis­cover at times opens up such a wide range of options that a num­ber of the advanced fea­tures do not stand­out to users. In the below three cases I aim to high­light sev­eral of these advanced tech­niques through a walk­through of the tool access steps and poten­tial busi­ness appli­ca­tions. Dis­cover...

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How Changes to Third-Party Cookie Support Impact Customers

Analytics, Digital Marketing · By Tim Waddell On March 20, 2013 · 2 Comments

As the sup­port for third-party cook­ies has become more and more lim­ited across browsers, Adobe has been work­ing on new solu­tions that care­fully bal­ance cus­tomer require­ments with the consumer’s right to pri­vacy across the Adobe Mar­ket­ing Cloud solu­tions. With the announce­ment from Mozilla to block all third-party cook­ies in Fire­fox, we wanted to...

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Forecasting: Adding Value to Web Analytics Part 1

Analytics, Predictive Analytics · By Jared Lees On March 20, 2013 · Add Comment
Forecasting Graph

Fore­cast­ing is not a new con­cept. All busi­nesses have some level of fore­cast­ing rang­ing from inven­tory and rev­enue plan­ning to staffing mod­els. Those same fore­cast­ing method­olo­gies are also applic­a­ble to web ana­lyt­ics. In this two part blog series, we will walk through how to apply fore­cast­ing in Dig­i­tal Mar­ket­ing using web ana­lyt­ics data.

This first part...

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Is Paid Search Cannibalizing Your Natural Search?

Media & Entertainment · By Trevor Paulsen On March 19, 2013 · Add Comment
adbudg paid search

Here are a cou­ple of com­mon ques­tions I get from dig­i­tal mar­keters: “Are my paid search key­words can­ni­bal­iz­ing my nat­ural search key­words?” And “How much should I really be spend­ing on my paid search bids?”  Believe it or not, using a pro­gram called “R”, you can actu­ally fig­ure this out using some sta­tis­ti­cal num­ber crunch­ing...

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Advanced Campaign Targeting Now for Main Street

Digital Advertising, Social Media · By Rebecca Kaykas-Wolff On March 19, 2013 · Add Comment
1- Twitter Campaign

On Mon­day, Twit­ter announced the avail­abil­ity of its enhanced tar­get­ing capa­bil­i­ties to small busi­ness and self-service adver­tis­ers. For some time, select large brand adver­tis­ers and tech­nol­ogy part­ners, like Adobe, have been able to tar­get cam­paigns through Twit­ter by inter­est group and device type. This is part of Twitter’s Advanced Cam­paign toolkit that select...

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Point of Sale: Retail & Travel Weekly #25

Retail & Travel · By Michael Halbrook On March 15, 2013 · Add Comment

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

U.S. e-commerce to grow 13% in 2013 [Inter­net Retailer] For­rester: U.S. Online Retail Sales to Hit $370 Bil­lion by 2017 [Mashable] Adver­tis­ers oppose Mozilla’s pro­posed pri­vacy changes [Inter­net Retailer]...
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SiteCatalyst Pin​ter​est​.com Referrer Based Reporting & Segmentation

Analytics, Digital Marketing, Social Media · By Brian Au On March 14, 2013 · Add Comment
PinterestFlteringOptions

The con­tent shar­ing ser­vice site Pin​ter​est​.com has emerged as a con­sis­tent strong sales-driving refer­rer for a num­ber of sites. In this blog post I will review Pin­ter­est track­ing and report­ing meth­ods right out of stan­dard reports in Site­Cat­a­lyst through refer­ring domain, iso­lated pin refer­rers, and non-pin refer­rers. The seg­men­ta­tion fea­tures of Site­Cat­a­lyst v15 pro­vide fur­ther...

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Flash Video Measurement

Analytics, Digital Marketing, Media & Entertainment · By Marijka Engel On March 14, 2013 · Add Comment
video6-sailing

This post is part of an on-going series on video mea­sure­ment tips, tricks, and best practices.

Flash based video play­ers con­tinue to be the most com­mon type of video player on-line today, and they are a good start­ing point for a col­lec­tion of blog posts on how to imple­ment Adobe Ana­lyt­ics for spe­cific player...

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Measuring Impact of Tumblr with Adobe Social and Adobe Analytics

Analytics, Social Media · By Steve Wirig On March 13, 2013 · 1 Comment
Screen Shot 2013-03-13 at 2.49.46 PM

With so much dif­fi­culty in mea­sur­ing the value of social pro­grams and plat­forms, Tum­blr is a bless­ing from the Social Plat­form heavens.

Tum­blr pages are cus­tomiz­able and there­fore allows for a num­ber of mea­sure­ment method­olo­gies that most 3rd party social plat­forms do not.  Ulti­mately, this means we are able to have...

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What Does the New Facebook News Feed Layout Mean For Social Marketers?

Social Media · By Jordan Enright-Schulz On March 13, 2013 · 9 Comments
FB_new_mobile_web

Last week, Face­book announced a new lay­out of the Face­book Home Page designed to reduce clut­ter, make sto­ries more visual and engag­ing, and help users sort through the flood of sto­ries to find those they are most inter­ested in. The change seems sure to ben­e­fit users, but many of our cus­tomers are ask­ing us how...

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