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My First Adobe Summit

Analytics · By Adam Jenkins On February 1, 2013 · Add Comment
Utah Mountains

My first Adobe Sum­mit: Awe­some­ness turned up to 11!

 

With Adobe Sum­mit com­ing up next month, I wanted to take some time to share my expe­ri­ence at my first Sum­mit in March 2009. I had spent years on the bench as an ana­lyst plug­ging away to chomp and bite my way up through the...

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Implementation Tips for Yahoo!-Bing Sitelink Extensions with Adobe AdLens

Digital Advertising, Search Engine Marketing · By Kohki Yamaguchi On February 1, 2013 · Add Comment
Graph

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Point of Sale: Retail & Travel Weekly #20

Retail & Travel · By Michael Halbrook On February 1, 2013 · Add Comment

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

A sunny fore­cast for e-retail: Web sales this year will increase 9–12% [Inter­net Retailer] Don’t freak out, but con­ver­sion is way down [Adobe Blogs] The Road to Great­ness:...
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Building a Data-Driven Dynasty with Digital Governance

Analytics · By Brent Dykes On January 30, 2013 · Add Comment
digital_governance_framework_overview

Over the years I’ve shared my thoughts on dig­i­tal gov­er­nance through var­i­ous blog posts and pre­sented on the topic mul­ti­ple times at Omni­ture and Adobe Sum­mits. I’ve dis­cov­ered that “gov­er­nance” is one of those loaded terms that can mean dif­fer­ent...

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Super Bowl Advertisers Can Expect a 20% Increase in Web Traffic; Mobile Video Viewing will Double on Super Bowl Sunday

Digital Advertising, Digital Index · By Tamara Gaffney On January 29, 2013 · 12 Comments
2011-2012 Super Bowl Graph

Those of us in the adver­tis­ing pro­fes­sion don’t view the Super Bowl like most Amer­i­cans. Let’s face it – most peo­ple will be focused on watch­ing their big screen TVs, eat­ing Super Bowl munchies, and hop­ing for their favorite team to score another touch­down. Mar­keters, how­ever, think of this event as the Holy Grail of...

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Understanding Video Measurement Implementation

Analytics, Digital Marketing, Media & Entertainment · By Marijka Engel On January 29, 2013 · Add Comment
sailing-video

This post is part of an on-going series on video mea­sure­ment tips, tricks and best practices.

Though it is often viewed as a road­block, imple­ment­ing video mea­sure­ment does not need to be a bar­rier to suc­cess.  The most impor­tant con­cept in video imple­men­ta­tion is that video mea­sure­ment is all about the video player.  The...

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Don’t freak out, but conversion is way down

Analytics, Digital Index · By Tyler White On January 29, 2013 · 1 Comment
ConversionbyDeviceType_USRetail_Dec'12

Its not you, its mobile.

Most retail­ers aren’t com­plain­ing because online sales con­tinue to rise, but if you look at the trend you’ll see that con­ver­sion is down over the last 3 years.

As they’ve watched their con­ver­sion rates decline many retail­ers won­der if they’re falling behind the indus­try. As part of our...

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Adobe Marketing Cloud. Like money in the bank

Analytics · By Mark Boothe On January 28, 2013 · 1 Comment

When the one of the largest banks in Turkey wanted to drive more busi­ness through its diverse online chan­nels, it chose the Adobe Mar­ket­ing Cloud to get the job done.

With assets of more than $95 bil­lion (USD), Garanti Bank serves more than 11 mil­lion cor­po­rate, pri­vate, com­mer­cial, retail, and invest­ment cus­tomers. Besides the bank’s pub­lic...

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The Road to Greatness: The Do’s and Don’ts of Building a Proper Testing Infrastructure

Conversion Optimization, Personalization · By Andrew Anderson On January 28, 2013 · Add Comment

There is a lot of mis­un­der­stand­ing on the dif­fi­culty of using Adobe Test&Target. There are all sorts of uses of the tool, and in a lot of cases, peo­ple con­fuse their inabil­ity to set-up a proper infra­struc­ture with lim­i­ta­tions of the tool. The won­der­ful thing about the tool is that it has 5000 dif­fer­ent uses....

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Adobe Marketing Cloud Personalizes Insurance Shopping and Services for RSA Customers

Personalization · By Mark Boothe On January 25, 2013 · Add Comment

It’s rel­a­tively easy to get con­sumers excited about the lat­est elec­tronic gad­get or lat­est model car, but how do you get cus­tomers engaged in insur­ance? For RSA Insur­ance Group, one impor­tant answer is pro­vid­ing supe­rior, more per­son­al­ized dig­i­tal expe­ri­ences. With the help of Adobe Mar­ket­ing Cloud, includ­ing Adobe Ana­lyt­ics and Tar­get solu­tions, RSA is cus­tomiz­ing...

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