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The Road to Greatness: The Do’s and Don’ts of Building a Proper Testing Infrastructure

Conversion Optimization, Personalization · By Andrew Anderson On January 28, 2013 · Add Comment

There is a lot of mis­un­der­stand­ing on the dif­fi­culty of using Adobe Test&Target. There are all sorts of uses of the tool, and in a lot of cases, peo­ple con­fuse their inabil­ity to set-up a proper infra­struc­ture with lim­i­ta­tions of the tool. The won­der­ful thing about the tool is that it has 5000 dif­fer­ent uses....

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Adobe Marketing Cloud Personalizes Insurance Shopping and Services for RSA Customers

Personalization · By Mark Boothe On January 25, 2013 · Add Comment

It’s rel­a­tively easy to get con­sumers excited about the lat­est elec­tronic gad­get or lat­est model car, but how do you get cus­tomers engaged in insur­ance? For RSA Insur­ance Group, one impor­tant answer is pro­vid­ing supe­rior, more per­son­al­ized dig­i­tal expe­ri­ences. With the help of Adobe Mar­ket­ing Cloud, includ­ing Adobe Ana­lyt­ics and Tar­get solu­tions, RSA is cus­tomiz­ing...

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Point of Sale: Retail & Travel Weekly #19

Retail & Travel · By Michael Halbrook On January 25, 2013 · Add Comment

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Do con­sumers want same-day ship­ping? [Inter­net Retailer]
Some cus­tomers ques­tion­ing whether it’s for real, oth­ers not will­ing to trust their last-minute gifts to same-day ship­ping, leads some retail­ers to...

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Actionable Insights: Customers vs. Prospect Analysis Techniques

Analytics · By Adam Jenkins On January 24, 2013 · Add Comment
Prospects_Customers

It was sup­posed to be a nice relax­ing day of sort­ing through his email and get­ting caught up from a long yet enjoy­able hol­i­day break. Unfor­tu­nately for Arte­mus Brown, Ana­lyt­ics Man­ager for Geometrixx, his expec­ta­tions were not to be met on that par­tic­u­lar day.

Arte­mus Brown approached the first mar­ket­ing team meet­ing of the year like...

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Testing Resolutions for 2013

Conversion Optimization, Media & Entertainment · By Rand Blair On January 22, 2013 · Add Comment
TestingResolutions

With a new year comes the oppor­tu­nity to review what we accom­plished the pre­vi­ous year and pon­der what we hope to achieve in the new year. In an effort to rec­on­cile that dif­fer­ence we often make res­o­lu­tions for what we will change.

“I will read one book each month.“
“I will go to...

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Adobe Social Joins the Twitter Certified Products Program

Social Media · By Jordan Enright-Schulz On January 21, 2013 · Add Comment

Twit­ter has helped to power a dra­matic shift in the way brands inter­act with con­sumers online, from cus­tomer ser­vice, to sales and prod­uct pro­mo­tion, to advo­cacy and evan­ge­lism. We value our strong rela­tion­ship with Twit­ter and we are proud of the capa­bil­i­ties we offer our cus­tomers around pub­lish­ing, mod­er­at­ing, and mea­sur­ing their Twit­ter con­tent and...

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Point of Sale: Retail & Travel Weekly #18

Retail & Travel · By Michael Halbrook On January 18, 2013 · Add Comment
cashregister

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

2012 U.S. Hol­i­day Shop­ping Recap [Adobe Dig­i­tal Index]
Our own Adobe Dig­i­tal Index team does a full recap of the 2012 U.S. Hol­i­day Shop­ping sea­son, com­plete with infographic.

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Digital Trends for 2013

Digital Marketing · By Cassandra Faria On January 18, 2013 · 2 Comments
2013 Digital Trends Adobe

Together with Econ­sul­tancy, we sur­veyed more than 700 dig­i­tal pro­fes­sion­als in late 2012 to look at the chal­lenges and oppor­tun­ties that organ­i­sa­tions will be pay­ing close atten­tion to this year. Down­load the report.

Our find­ings have revealed that the sin­gle most sig­nif­i­cant trend is con­tent mar­ket­ing. 2013 is set to be...

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A new lens on customer behavior: Time Prior to Event report and more

Analytics · By Ben Gaines On January 17, 2013 · 1 Comment

Today I’m excited to write about some new stuff that is avail­able to you now in Site­Cat­a­lyst, but first: Sum­mit is in the air here at Adobe. (Yes, it’s like Christ­mas for dig­i­tal mar­keters and ana­lysts. At least, I think it is.) I’m work­ing hard on my ses­sion, in which I will be shar­ing some...

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Never miss a great idea again!

Analytics · By Ben Gaines On January 17, 2013 · Add Comment
Subscribe to ideas in the Idea Exchange

One of the com­mon requests from users of the Idea Exchange is to be able to get e-mail noti­fi­ca­tions when some­one sub­mits an idea that is of of rel­e­vance to them, or when some­one com­ments on one of those ideas. That way, you don’t have to remem­ber to log in peri­od­i­cally in order to vote...

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