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The Road to Greatness: The Do’s and Don’ts of Starting an Optimization Program

Conversion Optimization, Personalization · By Andrew Anderson On January 8, 2013 · Add Comment

As more and more pro­grams start to emerge with the growth of the online opti­miza­tion field, there becomes a pre­pon­der­ance of “best prac­tices” when it comes to test­ing, per­son­al­iza­tion, and all other active forms of lever­ag­ing data, it seems like you have to know a mas­sive amount to just under­stand com­pletely what those “experts” are...

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You May Have a Social Listening Problem.

Digital Marketing, Social Media · By Steve Wirig On January 7, 2013 · Add Comment
proactive
“You have a hear­ing problem.”

At least, this is what my spouse will tell me fre­quently.  How­ever, I would argue that this state­ment is false, and that my con­di­tion is more of a lis­ten­ing prob­lem.  The Merriam-Webster def­i­n­i­tion of the two words shows a clear difference:

To Hear:  To per­ceive or appre­hend by the ear

...
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Point of Sale: Retail & Travel Weekly #16

Retail & Travel · By Michael Halbrook On January 4, 2013 · Add Comment
cashregister

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

The FTC expands prod­uct label­ing require­ments for e-retailers [Inter­net Retailer] Decem­ber Same Store Sales Roundup [Busi­ness Insider] WAIT: Maybe Hol­i­day Retail Spend­ing Was Actu­ally Really Strong...
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Point of Sale: Retail & Travel Weekly #15

Retail & Travel · By Michael Halbrook On December 21, 2012 · Add Comment
cashregister

We won’t be pub­lish­ing Point of Sale next Fri­day, Decem­ber 28, as we enjoy a brief break over the hol­i­days. We’ll return on Jan­u­ary 4. Have a relax­ing, enjoy­able, and safe holiday!

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail...

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Hong Kong Data Center Online

Analytics · By Bret Gundersen On December 20, 2012 · Add Comment
Hong Kong Data Center

I know. I’ve been blog­ging about a few new data cen­ters recently (Brazil, Sin­ga­pore, Lon­don). But don’t yawn yet! Our most recent addi­tion to the data cen­ter fam­ily pro­vides a dra­matic improve­ment in ana­lyt­ics response time.

As many...

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Universities Compete in 11th Adobe Digital Analytics Competition

Analytics · By Brent Dykes On December 19, 2012 · Add Comment
BYU's Community team present at ADAC 2012

Last month, Adobe held the finale for its 11th Adobe Dig­i­tal Ana­lyt­ics Com­pe­ti­tion (ADAC) at its new Lehi cam­pus. This unique com­pe­ti­tion gives col­lege stu­dents an oppor­tu­nity to test drive Adobe’s industry-leading dig­i­tal ana­lyt­ics tools and to ana­lyze real data from a well-known com­pany. Last year, Adobe part­nered with Back​coun​try​.com, and this year...

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Why Video Measurement Matters

Media & Entertainment · By Marijka Engel On December 19, 2012 · Add Comment
Pebble stones on the Baikal beach

I believe video mea­sure­ment is foun­da­tional to every company’s online data.  I also believe that video has not received the atten­tion and doc­u­men­ta­tion needed for its core role in every brand’s online port­fo­lio.  As the video Sub­ject Mat­ter Expert (SME) for the Adobe Con­sult­ing team, I know that clients are strug­gling to get video...

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Point of Sale: Retail & Travel Weekly #14

Retail & Travel · By Michael Halbrook On December 14, 2012 · Add Comment
cashregister

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

The Man­nequin is watch­ing – and pro­fil­ing – you (Eye­See) [Rever​ies​.com]
Don’t miss the new man­nequin that will glean your demo­graphic data and shop­ping pat­terns as you shop.

...
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Retail Holidays: Free Shipping Analysis & Optimization

Retail & Travel · By Nate Sperry On December 12, 2012 · 1 Comment
holidayornament

 

Free ship­ping dur­ing the Hol­i­days has evolved over the past sev­eral years to where it is now table stakes for remain­ing com­pet­i­tive; an expec­ta­tion from con­sumers all around the coun­try. It is a con­cept that can take a retailer’s online sales to new heights, but can also make them cringe. After...

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Another billion dollar day on Green Monday 2012, but more to come.

Analytics, Digital Index · By Tyler White On December 12, 2012 · Add Comment

The high­est YoY growth in Decem­ber is still expected on Free Ship­ping Day (+12% online sales)

Green Mon­day 2012 turned out to be the nearly the largest online sales day in Decem­ber (mon­day the 3rd was also big), but, as expected, year over year growth for this shop­ping day was rel­a­tively weak. The...

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