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Change the Conversation: Technology as the only “solution”?

Conversion Optimization · By Andrew Anderson On December 10, 2012 · Add Comment

As the world becomes more and more com­pli­cated, the bat­tle between those on both sides of the func­tional knowl­edge gape becomes more vital. The need to con­stantly update your world view; the speed of change and the need to move past no longer rel­e­vant con­cepts leaves...

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Retail Holidays: Promotion & Product Discount Analysis

Retail & Travel · By Brian Au On December 10, 2012 · Add Comment
Product Sales Discount Matrix

Pro­mo­tions and deep dis­counts are a sign that the com­pet­i­tive end of year retail hol­i­day sea­son is in full swing. One crit­i­cal enhance­ment to Site­Cat­a­lyst report­ing for prod­ucts and orders is the track­ing abil­ity to cap­ture a range of dif­fer­ent dis­count types. In con­junc­tion with cal­cu­lated met­rics, the upgraded met­rics are...

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Adobe Digital Marketing Conversion All-Star: Kyle Power of CHG Healthcare Services

Personalization · By Drew Burns On December 10, 2012 · Add Comment
Kyle Power_CHG Healthcare

We’re pleased to rec­og­nize Kyle Power of CHG Health­care Ser­vices as this month’s Adobe Con­ver­sion All-Star. Kyle is the direc­tor of online mar­ket­ing at CHG and has been instru­men­tal in help­ing the com­pany move to a data-driven cul­ture where they test every­thing and never take any­thing for granted. I con­nected with Kyle to hear...

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Nearly $1 billion to be sold online on Green Monday

Digital Index, Predictive Analytics · By Tyler White On December 9, 2012 · Add Comment
DayofWeek

But Green Mon­day is not expected to be as green this year as hoped.

Don’t get me wrong, online sales this com­ing Mon­day, Decem­ber 10, will be up 7% over the same day last year. 7% YoY sales growth is impres­sive but low com­pared to the 18%, and 17% YoY sales growth we...

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Point of Sale: Retail & Travel Weekly #13

Retail & Travel · By Michael Halbrook On December 7, 2012 · Add Comment
Point of Sale

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Track­ing Cus­tomers for Retail Pro­fil­ing [Cool Infographics] In-Store Shop­ping Will Only Get Bet­ter With Apps [Mashable] UPS & FedEx raise ship­ping rates for 2013 [Inter­net Retailer]...
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Discover 3.1 — Media Quick Wins: Visitor Segmentation

Analytics, Digital Marketing, Media & Entertainment · By Ryan Logas On December 4, 2012 · Add Comment
grandma-computer

Over the com­ing weeks, the media indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for media pub­lish­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of...

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The Ultimate Case Study: Part 4 — Adobe Marketing Cloud Web Site

Social Media · By Christine Beury On December 4, 2012 · Add Comment
website_visits2

Our dig­i­tal mar­ket­ing cam­paign has been in the mar­ket for over a month.  Let’s dive deeper into the Adobe Mar­ket­ing Cloud web site expe­ri­ence and get an update on our social marketing.

Learn­ing #1:

Brand-focused paid media dri­ves sig­nif­i­cant traf­fic to our web site, but at a lower engage­ment rates then other traf­fic sources.

...
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[Adobe Turns 30!] The Future of Content and Marketing

Digital Marketing · By Parth Mukherjee On December 3, 2012 · Add Comment
30th-large

Today Adobe com­pletes 30 years! In human terms, that’s a big leap, often inter­preted as mov­ing “from the ter­rific twen­ties to the ter­ri­ble thir­ties”. Days like these are brought in with cham­pagne and cel­e­bra­tions – a moment to say good­bye to an era and also one to wel­come the next. A very big word of thanks...

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McGladrey strengthens brand marketing and delivers improved online experiences with powerful analytics and optimization in Adobe Marketing Cloud

Personalization · By Mark Boothe On December 3, 2012 · Add Comment

As the fifth largest account­ing firm in the U.S., McGladrey views its web­site as an impor­tant por­tal to build rela­tion­ships with cur­rent and poten­tial clients through reg­u­larly pub­lished thought lead­er­ship con­tent. Given the website’s impor­tance in build­ing brand aware­ness and sup­port­ing lead gen­er­a­tion, the company’s dig­i­tal media team wanted more con­trol over crit­i­cal online web...

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Point of Sale: Retail & Travel Weekly #12

Retail & Travel · By Michael Halbrook On November 30, 2012 · Add Comment
Point of Sale

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Cyber Mon­day Sales Climb to New Heights [Adobe Blogs] Is Cyber Mon­day good for retail­ers? [Adobe Blogs] Will Black Fri­day show­room­ing over­shadow Cyber Mon­day shop­ping online?...
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