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Big data, precise results

Digital Index, Predictive Analytics · By Tyler White On November 27, 2012 · 1 Comment
accuracy

Adobe Dig­i­tal Index went out on a limb to pre­dict and report on both the total size and growth of the online retail mar­ket. Only Adobe is in a posi­tion to sup­ply this infor­ma­tion and only Adobe attempted to do so.

That’s hard to do. There are many ways to run...

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You Deserve an Awesome SiteCatalyst Implementation — What’s in a (page)Name?

Analytics · By Ken McKell On November 27, 2012 · Add Comment
picturepages

One of SiteCatalyst’s most basic yet pow­er­ful fea­tures is the abil­ity to use the page­Name vari­able to help give more mean­ing and con­text to your page view, visit, and pathing met­rics.  With a good page nam­ing sys­tem in place, any­body in your com­pany from the web ana­lyst novice to the high-powered exec­u­tive will be able...

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CMO and CIO, It Takes Two To Create Competitive Differentiation

Analytics · By Vijayanta Gupta On November 27, 2012 · Add Comment

While brows­ing through CMO​.com a few weeks back, the arti­cle “The Power Of A Great Marketing-IT Rela­tion­ship” caught my eye. Pub­lished by Com­put­er­world and writ­ten by Gart­ner, the arti­cle makes the point that in the next five years, the CMO might have a big­ger slice of the IT bud­get than the CIO....

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Are You Ready for Your Site Redesign?

Conversion Optimization · By Christi Terjesen On November 27, 2012 · Add Comment
Banana

Is it that time again? Con­grat­u­la­tions, you’ve decided to refresh your site. Maybe it’s a com­plete change in the user flow or maybe it’s largely cos­metic. Either way a site redesign is (of course) a huge oppor­tu­nity for opti­miza­tion of your most impor­tant con­ver­sion met­rics. Uti­lize Test&Target to max­i­mize your con­fi­dence and under­stand­ing...

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Cyber Monday Sales Climb to New Heights

Digital Index, Retail & Travel · By Tamara Gaffney On November 26, 2012 · 42 Comments
Cyber Monday Key Mobile Stats

Online shop­pers opened up their wal­lets in a big way today as spend­ing soared off the charts, crown­ing Cyber Mon­day 2012 as the busiest online shop­ping day in his­tory. Our Adobe Dig­i­tal Index kept tabs on con­sumer shop­ping activ­ity today and will con­tinue to do so through­out the busy buy­ing sea­son. Here’s our...

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Record spending on Black Friday reaches $1.3 billion

Predictive Analytics · By Tamara Gaffney On November 26, 2012 · 2 Comments
Thanksgiving Conversion Rate

Hol­i­day sales are off to the races and the results thus far look very promis­ing for online shop­ping. Black Fri­day online sales reached $1.3 bil­lion, an 18.4% growth over 2011, com­ing in 6% over our ini­tial pre­dic­tion. These stel­lar results make Black Fri­day the largest day after Thanks­giv­ing in online sales ever.

Black Fri­day online shop­pers...

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Mobile device dominance continues into the holiday season

Predictive Analytics · By Joe Martin On November 26, 2012 · Add Comment
Holiday shopping from mobile devices

This hol­i­day week­end I par­tic­i­pated in the hol­i­day shop­ping craze, amongst the long lines on Black Fri­day, I was armed with my smart­phone shop­ping for other items online while I waited to pur­chase my items at the store. While at home, my tablet was my device of choice while watch­ing the Cow­boys vs. Red­skins NFL...

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Everyone Loves a Model

Conversion Optimization, Predictive Analytics · By Andrew Anderson On November 26, 2012 · Add Comment

As the online world starts to get deeper and deeper into math­e­mat­i­cal dis­ci­plines, new peo­ple are con­stantly being made aware of all the amaz­ing math­e­mat­i­cal tools that are avail­able. Often times mar­keters are talk­ing about or lever­ag­ing these tools with­out really under­stand­ing the math part, as they get caught up in the more com­mon names,...

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Is Cyber Monday good for retailers?

Digital Index, Predictive Analytics · By Tyler White On November 26, 2012 · Add Comment
USvsEuropeCyberMonday

Should Euro­pean retail­ers adopt this Amer­i­can shop­ping tradition?

As part of Adobe’s Dig­i­tal Index team, I’ve been ana­lyz­ing hol­i­day shop­ping pat­terns to no end. We hear from our Euro­pean coun­ter­parts that Cyber Mon­day is start­ing to catch on as more retail­ers across the pond start to mimic some of the pro­mo­tions and dis­counts given...

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The Power of Bidding on Brand Terms

Digital Marketing · By Mike Allen On November 26, 2012 · Add Comment
brand

The rela­tion­ship between SEO and SEM is such an inter­est­ing topic.  I have clients who will ask me why we are bid­ding on brand terms when those are the terms we rank best for nat­u­rally?  Why spend the money when we can get the clicks for free?  Wouldn’t it best to allo­cate those funds...

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