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Retail Holiday Tips — ‘Tis the Season to be Jolly, Not Cranky!

Analytics, Retail & Travel · By Adam Egbert On November 19, 2012 · Add Comment
holiday

As the hol­i­day approaches, are you look­ing for­ward to some fam­ily feasts, merry-making, and good cheer?  If you are a retailer, these might be the sub­jects of dis­tant mem­o­ries only.  More often than not, hol­i­days mean rush­ing projects, headaches, long days, and sleep­less nights.  The good news is, it doesn’t have to be that...

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Adobe Predicts $2 Billion Cyber Monday

Digital Index, Predictive Analytics · By Tyler White On November 19, 2012 · 2 Comments
Digital Index Holiday Shopping infographic

“Pre­dic­tion is very dif­fi­cult – espe­cially if it is about the future.” Niels Bohr, Dan­ish physicist

Today Adobe Dig­i­tal Index released its pre­dic­tion for daily online sales this hol­i­day sea­son. Everybody’s got a pre­dic­tion.  Why is Adobe’s any bet­ter?  3 reasons:

Purely data dri­ven: Based on sta­tis­ti­cal model, not informed conjecture Rel­e­vant: Mar­keters...
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The Ultimate Case Study: Part 3 — Videos, Apps and Leads

Social Media · By Christine Beury On November 16, 2012 · Add Comment
Adobe-Myth-Campaign-Screenshot

About 3 weeks ago, we launched our new Dig­i­tal Mar­ket­ing cam­paign.  Ini­tial results from PR, social media and web traf­fic have been very pos­i­tive.  Now, we will take a deeper look at how aspects of our paid media and social strat­egy are doing.

Learn­ing #1:  Peo­ple like videos.

Our goal was to...

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Point of Sale: Retail & Travel Weekly #11

Retail & Travel · By Michael Halbrook On November 16, 2012 · Add Comment
Point of Sale

Point of Sale will be “out of office” next Fri­day, Novem­ber 23. Every­one we know will be shop­ping, ana­lyz­ing shop­ping, or sleep­ing in from a long night of eat­ing turkey. We’ll return on Fri­day, Novem­ber 30.

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers...

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Marketing and Thanksgiving: A Tempest of Myths and Facts

Digital Marketing · By Parth Mukherjee On November 15, 2012 · 8 Comments
turkey

I am sure every­one has been fol­low­ing Adobe Mar­ket­ing Cloud’s zany #Met­ric­sNot­Myths cam­paign quite closely. If you haven’t, the videos not to be missed are the ones where mar­ket­ing “gas­bags” get zapped with the BS detec­tor; the dig­i­tal media con­sul­tant gets assaulted till he agrees that social media ROI can “def­i­nitely”...

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You Deserve an Awesome SiteCatalyst Implementation — Building the Foundation

Analytics, Retail & Travel · By Ken McKell On November 14, 2012 · Add Comment
JengaFall

If you have young sons like I do, you might have been exposed to the children’s show “Bob the Builder”. Regard­less of your expo­sure, you most likely have heard the show’s com­mon catch phrase. When Bob and his team are faced with a chal­lenge to fix some­thing that is bro­ken, one of Bob’s friends asks,...

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Top 10 Ways to Improve Your Impression Share in Google Adwords

Search Engine Marketing · By Kevin Ferguson On November 14, 2012 · Add Comment
Impression Share

Ear­lier this month, Google Adwords rolled out a num­ber of Impres­sion Share report­ing enhance­ments, which let search mar­keters learn of missed oppor­tu­ni­ties due to low ad rank, weak qual­ity scores or bud­get caps. Adver­tis­ers can now break out their ad spend report­ing by Dis­play, and Search net­works, as well as by hour of...

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Don’t Let Click Candy Ruin your Analytics Appetite — Part 1

Analytics, Digital Marketing, Media & Entertainment · By David Woolsey On November 14, 2012 · Add Comment
DW-candy

Who doesn’t like candy? It tastes great and only makes you want to eat more. How­ever, as recent hol­i­days have already reminded us, eat­ing too much candy can make you sick as well as a cause a myr­iad of other health issues. Does that mean we should never eat candy? No, but like...

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South America Data Center Online

Digital Marketing · By Bret Gundersen On November 13, 2012 · 1 Comment
Locations of active and planned Regional Data Collection and T&T Edge nodes

We are excited to announce the imme­di­ate avail­abil­ity of our new regional data col­lec­tion (RDC) cen­ter in Brazil, ser­vic­ing Ana­lyt­ics and Test&Target cus­tomers. This new data cen­ter will improve page per­for­mance for South Amer­i­can vis­i­tors to your site. Before now, vis­i­tors across the America’s sent data to Cal­i­for­nia, Texas or Vir­ginia. With these new servers...

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Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

Analytics, Mobile · By Mark Boothe On November 12, 2012 · Add Comment

As one of the largest social gam­ing com­mu­ni­ties on the mobile web, Tylted is work­ing to rev­o­lu­tion­ize the casual mobile game mar­ket as a leader in mobile adver­tis­ing. With the increas­ing dom­i­nance of smart­phones, the com­pany turned to ana­lyt­ics from Adobe Mar­ket­ing Cloud, includ­ing Adobe Site­Cat­a­lyst, to help the com­pany adjust its busi­ness model and...

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