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Add Emmy Engineering Plaque to 2012 Accomplishments!

Executive Insights · By David Karnstedt On October 16, 2012 · Add Comment

We recently announced excit­ing news on our Dig­i­tal Media blog: Adobe Pass, Adobe’s TV Every­where solu­tion, will be bestowed an Emmy Engi­neer­ing Plaque by The Acad­emy of Tele­vi­sion Arts & Sci­ences Octo­ber 24.  This is an industry-wide recog­ni­tion for out­stand­ing engi­neer­ing achieve­ments for emerg­ing tech­nolo­gies and Adobe is the only recip­i­ent this year.

TV...

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Serendipity & A Useful Web Analytics Tip

Analytics, Digital Marketing · By Parth Mukherjee On October 15, 2012 · Add Comment
1

It is well known that serendip­ity has led to sev­eral dis­cov­er­ies in the space of tech­nol­ogy (X-rays, heat­ing effect of microwaves) and med­i­cine. But a lit­tle ety­mol­ogy research of the word serendip­ity leads one to the story of the three princes from Serendip (Per­sian name for mod­ern day Sri Lanka coined from the orig­i­nal...

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Point of Sale: Retail & Travel Weekly #6

Retail & Travel · By Michael Halbrook On October 12, 2012 · Add Comment
Point of Sale

6 weeks to Black Fri­day! This week, we have a bunch of great links about new dig­i­tal retail expe­ri­ences, some ini­tial data on the impact of the Inter­net sales tax in Cal­i­for­nia, how tra­di­tional retail­ers are becom­ing more digital-heavy, and how travel is impact­ing and being impacted by mobile. The Pod­cast...

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Discover 3.0 Fundamentals: Basket Analysis

Analytics, Retail & Travel · By David Yoakum On October 11, 2012 · Add Comment
discover3trialthumb

The retail indus­try experts in Adobe Con­sult­ing con­tinue to share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve made it...

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How to identify the most effective testing product amidst all the rhetoric – 4 things to consider

Conversion Optimization, Personalization · By Drew Burns On October 10, 2012 · 1 Comment
Business goals

Dur­ing an elec­tion year, I think we’re all the more keenly aware and frankly tired of mar­ket­ing mes­sages that are all hype and lack sub­stance. We’ve wit­nessed polit­i­cal debates where impres­sive fig­ures are thrown out, but the next day they are quickly debunked by fact check­ers.  I’m all for a healthy dis­cus­sion, but mar­keters need...

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Will the Tax Grinch Steal Internet Christmas?

Digital Index, Retail & Travel · By Tamara Gaffney On October 10, 2012 · 1 Comment
Balancing Finances

The sub­ject of taxes is in the news every day as the weak econ­omy and lost home val­ues threaten state and local gov­ern­ment with bank­rupt­cies and bud­get short­falls.  When it comes to sales tax, cur­rently 45 states require retail­ers to col­lect any­where from 2.9% to 12.7% in state and local taxes if they have head­quar­ters,...

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Troubleshooting and Debugging in today’s world of “Gimme Now!”

Analytics, Media & Entertainment · By Doug Moore On October 9, 2012 · Add Comment
Woman Begging Microwave

Do you some­times beg your microwave to cook stuff faster? Be hon­est. You’ve done this before, haven’t you?

In today’s world of microwave ovens and fast food restau­rants, instant mes­sag­ing and tex­ting, and any answer you need (whether right or wrong) avail­able on the Web, we have come to expect instant grat­i­fi­ca­tion, per­haps even...

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Discover 3 Fundamentals: Geosegmentation

Analytics, Digital Marketing, Retail & Travel · By Brian Au On October 9, 2012 · Add Comment
discover3trialthumb

The retail indus­try experts in Adobe Con­sult­ing con­tinue to share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve made it...

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From Advertising Week 2012 — Where Social Media & Ads Meet

Digital Advertising, Social Media · By Matt Rozen On October 5, 2012 · Add Comment

The final Adobe-sponsored panel at Adver­tis­ing Week 2012 was one near and dear to my heart. Social matures: how it’s impact­ing your adver­tis­ing and bot­tom line. The crux of the dis­cus­sion, led by Mashable’s Christina War­ren, was how the social media world, built on an ethos of com­mu­nity build­ing and...

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Adobe enables CHG Healthcare to optimize its online presence and search marketing campaigns

Conversion Optimization · By Mark Boothe On October 5, 2012 · Add Comment

With baby boomers in the United States reach­ing retire­ment age, health­care facil­i­ties need to stay com­pet­i­tive by deliv­er­ing unmatched ser­vices and hir­ing top pro­fes­sion­als. This also means poten­tial big busi­ness for health­care staffing agency CHG Health­care Ser­vices. With a goal of find­ing top recruits, the agency turned to Adobe Dig­i­tal Mar­ket­ing Suite to opti­mize its...

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