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You Deserve an Awesome SiteCatalyst Implementation — Building the Foundation

Analytics, Retail & Travel · By Ken McKell On November 14, 2012 · Add Comment
JengaFall

If you have young sons like I do, you might have been exposed to the children’s show “Bob the Builder”. Regard­less of your expo­sure, you most likely have heard the show’s com­mon catch phrase. When Bob and his team are faced with a chal­lenge to fix some­thing that is bro­ken, one of Bob’s friends asks,...

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Top 10 Ways to Improve Your Impression Share in Google Adwords

Search Engine Marketing · By Kevin Ferguson On November 14, 2012 · Add Comment
Impression Share

Ear­lier this month, Google Adwords rolled out a num­ber of Impres­sion Share report­ing enhance­ments, which let search mar­keters learn of missed oppor­tu­ni­ties due to low ad rank, weak qual­ity scores or bud­get caps. Adver­tis­ers can now break out their ad spend report­ing by Dis­play, and Search net­works, as well as by hour of...

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Don’t Let Click Candy Ruin your Analytics Appetite — Part 1

Analytics, Digital Marketing, Media & Entertainment · By David Woolsey On November 14, 2012 · Add Comment
DW-candy

Who doesn’t like candy? It tastes great and only makes you want to eat more. How­ever, as recent hol­i­days have already reminded us, eat­ing too much candy can make you sick as well as a cause a myr­iad of other health issues. Does that mean we should never eat candy? No, but like...

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South America Data Center Online

Digital Marketing · By Bret Gundersen On November 13, 2012 · 1 Comment
Locations of active and planned Regional Data Collection and T&T Edge nodes

We are excited to announce the imme­di­ate avail­abil­ity of our new regional data col­lec­tion (RDC) cen­ter in Brazil, ser­vic­ing Ana­lyt­ics and Test&Target cus­tomers. This new data cen­ter will improve page per­for­mance for South Amer­i­can vis­i­tors to your site. Before now, vis­i­tors across the America’s sent data to Cal­i­for­nia, Texas or Vir­ginia. With these new servers...

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Leading mobile gaming website embraces data from Adobe Marketing Cloud to analyze the mobile web channel, optimize user experiences, and drive revenue.

Analytics, Mobile · By Mark Boothe On November 12, 2012 · Add Comment

As one of the largest social gam­ing com­mu­ni­ties on the mobile web, Tylted is work­ing to rev­o­lu­tion­ize the casual mobile game mar­ket as a leader in mobile adver­tis­ing. With the increas­ing dom­i­nance of smart­phones, the com­pany turned to ana­lyt­ics from Adobe Mar­ket­ing Cloud, includ­ing Adobe Site­Cat­a­lyst, to help the com­pany adjust its busi­ness model and...

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One Problem but Many Voices — The Many Ways to Explain Rate & Value

Analytics, Conversion Optimization · By Andrew Anderson On November 12, 2012 · Add Comment

One of my great strug­gles in the entire data world is to get peo­ple to under­stand the dif­fer­ence in rate and value. It seems like this prob­lem has a thou­sand dif­fer­ent faces, yet it can be extremely dif­fi­cult to find the right way to cor­rect...

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Point of Sale: Retail & Travel Weekly #10

Retail & Travel · By Michael Halbrook On November 9, 2012 · Add Comment

Here’s this week’s roundup of links of inter­est in Retail & Travel, from the thought lead­ers on our retail & travel con­sult­ing team:

Google’s Osama Bedier: Why the Dig­i­tal Wal­let Is Key to the Mar­ket­place [Knowledge@Wharton]

The Psy­chol­ogy Behind Why Buy­ing Things Makes Us Feel Good [Busi­ness Insider]

Let...

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Sigma Response Group Strikes Gold with Adobe AdLens

Digital Advertising · By Holly Lugassy On November 7, 2012 · Add Comment
Sigma Response

In the crowded mar­ket of buy­ing gold direct from con­sumers, Sigma Response Group became a leader across Europe by focus­ing its busi­ness online. But as the soar­ing price of gold brought com­peti­tors to the online mar­ket, the com­pany decided to raise the bar through improved and expanded mar­ket­ing cam­paigns man­aged by Adobe Mar­ket­ing...

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Discover 3.1 — Media Quick Wins: Cross Visit Participation

Analytics, Digital Marketing, Media & Entertainment · By Ryan Logas On November 7, 2012 · Add Comment
littleMermaid

Over the com­ing weeks, the media indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for media pub­lish­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of...

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The Ultimate Case Study: Part 2 — Off to a promising start

Social Media · By Christine Beury On November 4, 2012 · Add Comment
BS ad image

Off to a promis­ing start!

We recently launched our new Dig­i­tal Mar­ket­ing cam­paign and are happy to share the early results and insights with you, our mar­ket­ing peers.

Based on the ini­tial results, we are thrilled!  Let’s look at our top three find­ings from the first few days of the campaign.

Learn­ing #1:  Our...

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