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Discover 3.0 Fundamentals: Simultaneous Segmentation with Table Builder

Analytics, Retail & Travel · By Matt Gilligan On October 2, 2012 · Add Comment
discover3trialthumb

Over the com­ing weeks, the retail indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve...

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The Social Marketing Detectives: Adobe CS6 Launch Case Study

Digital Marketing, Social Media · By Cassandra Faria On October 2, 2012 · Add Comment
Adobe CS6 Launch Case Study

Last week dur­ing Social Media Week Lon­don, Simon Mor­ris, Mar­ket­ing Direc­tor EMEA (@smorris75), shared how Adobe fully lever­aged social media for the piv­otal CS6 launch ear­lier this year.

To learn more and find out some of the results of the cam­paign, check out the pre­sen­ta­tion on Slideshare:

...
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A Simple Marketing Equation: Data + Math = Optimal Ad Performance with Adobe AdLens

Digital Advertising, Digital Marketing · By Bill Mungovan On October 1, 2012 · 4 Comments
AdLens_SiteCatalyst

Mar­keters con­sis­tently tell me they need help sim­pli­fy­ing, mea­sur­ing and opti­miz­ing their ads, par­tic­u­larly across chan­nels. At the same time, they’re look­ing to squeeze as much effi­ciency out of their mar­ket­ing pro­grams as humanly pos­si­ble. Whether they real­ize it or not, these two efforts are at odds with one another.

Take a look...

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Socialize with us at Advertising Week 2012

Digital Advertising · By Matt Rozen On September 30, 2012 · Add Comment
Advertising Week 2012

We wrote pre­vi­ously about how you can find Adobe at Adver­tis­ing Week 2012 in the “Adver­tis­ing Week Expe­ri­ence”. Here are some more details so if you’re in NYC, you can join us. And if you can’t make it, join us vir­tu­ally and socially:

We’ll be at Times...

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Point of Sale: Retail & Travel Weekly #4

Retail & Travel · By Michael Halbrook On September 28, 2012 · Add Comment
Point of Sale

Just for our retail & travel clients, here’s our weekly roundup of inter­est­ing links & news about retail, online retail, and travel & hos­pi­tal­ity, com­piled by the indus­try experts & thought lead­ers on our Adobe Con­sult­ing Retail & Travel team:

Urban Out­fit­ters: All Sales Will Be Done On iPods And iPads [Busi­ness...

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Discover 3.0 Fundamentals: The Power of Props

Analytics, Retail & Travel · By Matt Gibby On September 27, 2012 · Add Comment
discover3trialthumb

Over the com­ing weeks, the retail indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve made...

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The Conversation at #DMEXCO

Digital Marketing, Social Media · By Cassandra Faria On September 26, 2012 · Add Comment
AdobeSocial_DMEXCO_infographic

Ear­lier this month we enjoyed a fan­tas­tic cou­ple of days at DMEXCO in Ger­many, where Adobe SVP, David Karn­st­edt, shared his views on data acti­va­tion and the future of mar­ket­ing.

We decided to take a snap­shot of...

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Combining Statistics, SiteCatalyst, and Test&Target for Massive Conversion Lift

Media & Entertainment, Predictive Analytics · By Trevor Paulsen On September 25, 2012 · Add Comment
splash

Both Site­Cat­a­lyst and Test&Target are amaz­ing and pow­er­ful tools that allow a dig­i­tal mar­keter to bet­ter under­stand the traf­fic on their site and test their mar­ket­ing ideas among groups of users.  How­ever, busi­ness users often won­der how to make sense of the titanic amount of data that is col­lected and actu­ally use it to increase...

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Discover 3 Fundamentals: Site Feature Usage

Analytics, Retail & Travel · By Brian Au On September 25, 2012 · Add Comment
discover3trialthumb

Over the com­ing weeks, the retail indus­try experts in Adobe Con­sult­ing will share a series of analy­sis quick wins for retail­ers, using Adobe Dis­cover 3. For a lim­ited time, Adobe Site­Cat­a­lyst 15 clients can inquire with their account team and ask to take part in a free trial of Adobe Dis­cover. We’ve...

Read More →

The Difference between Success and Failure with Personalization

Personalization · By Andrew Anderson On September 24, 2012 · Add Comment

Per­son­al­iza­tion is such a buzz­word right now that it is nearly impos­si­ble to have a con­ver­sa­tion in the dig­i­tal mar­ket­ing space with­out it com­ing up. Every­one is on this quest for a “per­son­al­ized expe­ri­ence” or to make sure that they are doing what every other group is doing. You con­stantly hear about all this new...

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