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Point of Sale: Retail & Travel Weekly #3

Retail & Travel · By Michael Halbrook On September 21, 2012 · Add Comment
Point of Sale

Just for our retail & travel clients, here’s our weekly roundup of inter­est­ing links & news about retail, online retail, and travel & hos­pi­tal­ity, com­piled by the indus­try experts & thought lead­ers on our Adobe Con­sult­ing Retail & Travel team:

Com­pa­nies: Pre­pare To Share $14 Bil In Social Com­merce [Online Media Daily]Read More →

Adobe Designated as a Strategic Preferred Marketing Developer (PMD) by Facebook

Social Media · By Chad Warren On September 20, 2012 · 3 Comments
Facebook Strategic PMD

We value our great rela­tion­ship with Face­book. Not only do they power the dig­i­tal rela­tion­ships and com­mu­ni­ca­tion between nearly a bil­lion peo­ple, Face­book plays a crit­i­cal role in pow­er­ing rela­tion­ships that brands never pre­vi­ously had with con­sumers. Face­book is a ubiq­ui­tous part of the dig­i­tal experience—something we are deeply invested in across Adobe.

That’s why...

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Adobe at Advertising Week & SMX East in NYC

Digital Advertising, Search Engine Marketing · By Craig Corica On September 19, 2012 · 1 Comment
adWeek-logo

Are you headed to the Big Apple for Adver­tis­ing Week (Oct. 1–5)? Adobe will be there speak­ing on sev­eral pan­els and show­cas­ing some of our dig­i­tal mar­ket­ing solu­tions at The Adver­tis­ing Week Expe­ri­ence inside The Times Cen­ter. Here’s a run­down of the Adobe pan­els and when/where we’re speak­ing at the event:

Tues­day, Oct. 2 |...

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TE Connectivity delivers online visitor experiences that are content-rich, relevant, and uphold its brand promise worldwide

Digital Marketing · By Mark Boothe On September 18, 2012 · Add Comment

TE Connectivity’s motto is “Every Con­nec­tion Counts,” but that wasn’t always true of its online pres­ence. A world leader for con­nect­ing power, data, and sig­nals, TE Con­nec­tiv­ity has a mas­sive online pres­ence that pre­vi­ously required man­ag­ing more than 190 web­sites sup­ported by 50 dif­fer­ent web con­tent man­age­ment solu­tions. Want­ing to improve cus­tomer expe­ri­ences and greatly...

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Integrating Your Test&Target Campaigns into SiteCatalyst: Don’t Be a Party Pooper

Analytics, Conversion Optimization, Media & Entertainment · By Rand Blair On September 18, 2012 · Add Comment
PartyPooperThumbnail

One of the most chal­leng­ing aspects of host­ing a party is some­times you end up invit­ing friends and col­leagues from two mutu­ally exclu­sive cir­cles of friends. Under one roof you have your col­lege bud­dies min­gling with your boss and his or her sig­nif­i­cant other. Those are two dis­tinct groups that rep­re­sent dif­fer­ent real­i­ties of...

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Change the Conversation: Defining Success

Conversion Optimization · By Andrew Anderson On September 17, 2012 · Add Comment

One of the more com­mon refrains I hear as I speak with dif­fer­ent orga­ni­za­tions or read indus­try blogs, is how do you deal with a failed test? Peo­ple speak of this as if it is a com­mon or accepted prac­tice, one that you need to help peo­ple under­stand before you move for­ward. The irony...

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Adobe Digital Marketing: Going Beyond Social CRM

Social Media · By Lawrence Mak On September 17, 2012 · 2 Comments
Lawrence Mak Photo

The enter­prise social media solu­tion space just got a whole lot mud­dier. Ear­lier this month I shared the news around our new social mar­ket­ing prod­uct, Adobe Social, to over­whelm­ingly pos­i­tive response. But if you’re a mar­keter, be it specif­i­cally social, dig­i­tal, B2B/B2C, or oth­er­wise, you’re going to want to pay close atten­tion over the...

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Marketing as a Data Science

Digital Marketing · By Parth Mukherjee On September 17, 2012 · Add Comment
mugshot

Hello world! This is my first blog post, so an intro­duc­tion is cus­tom­ary. I have worked in the dig­i­tal mar­ket­ing, social media, brand­ing and ana­lyt­ics con­sult­ing space for prod­uct as well as ser­vices busi­nesses. As a result, I have had the rare oppor­tu­nity as a dig­i­tal mar­keter to also learn from and advise other busi­nesses...

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Five Hidden Gems in SiteCatalyst 15

Analytics · By Ben Gaines On September 14, 2012 · 1 Comment

Recently, two bright and well-trained Site­Cat­a­lyst 15 users asked me to point out some lesser-known or lesser-used fea­tures which help ana­lysts and mar­keters run a really tight ship. Site­Cat­a­lyst 15 looks fairly sim­i­lar to Site­Cat­a­lyst 14, but beyond the obvi­ous plat­form improve­ments (e.g., seg­men­ta­tion, unlim­ited sub­re­la­tions, etc.) it does con­tain a num­ber of fea­tures...

Read More →

Point of Sale: Retail & Travel Weekly #2

Retail & Travel · By Michael Halbrook On September 14, 2012 · Add Comment
Point of Sale

Just for our retail & travel clients, here’s a weekly roundup of inter­est­ing links & news about retail, online retail, and travel & hos­pi­tal­ity, com­piled by the indus­try experts & thought lead­ers on our Adobe Con­sult­ing Retail & Travel team.

Or, as I’m affec­tion­ately start­ing to call it, the “one link to rule...

Read More →
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