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Proving Social ROI for the Adobe CS6 launch

Digital Marketing, Social Media · By Cassandra Faria On September 6, 2012 · Add Comment

As a leader in dig­i­tal mar­ket­ing and dig­i­tal media soft­ware, Adobe doesn’t have to turn far to find the prod­ucts and tech­nol­ogy that it needs to cre­ate, deploy, mea­sure, and opti­mize dig­i­tal mar­ket­ing cam­paigns. For the launch of Adobe Cre­ative Suite 6 and Adobe Cre­ative Cloud, Adobe took the oppor­tu­nity to show­case its robust social...

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Adobe Social Q&A with freecreditscore.com’s Johanna Riggle Segesser

Social Media · By Mark Boothe On September 5, 2012 · 1 Comment

Johanna Rig­gle Segesser, senior man­ager, social media at free​cred​itscore​.com (the mar­ket leader for con­sumer online credit reports, scores and credit mon­i­tor­ing deliv­ered over the Inter­net), was kind enough to answer a few ques­tions about how free​cred​itscore​.com looks at social marketing.

Q:           What are your social objectives?

A:            While it is very impor­tant...

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It’s Time to Demonstrate Business Impact from Social Media

Social Media · By Lawrence Mak On September 5, 2012 · 11 Comments
Screenshot of Adobe Social

If you are a social prac­ti­tioner and a mar­keter like me, chances are you know that social media has sig­nif­i­cant impact on your busi­ness – but how do you show it? In fact, two out of every three busi­nesses agree that social media is inte­gral to their busi­ness strat­egy, while admit­ting that mea­sur­ing the busi­ness...

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From Braces to its First Business Suit: Social Grows up

Executive Insights, Social Media · By Brad Rencher On September 5, 2012 · 2 Comments

We’ve all been there, that awk­ward ado­les­cent phase. For­tu­nately, most of us, but not all of us (you know who you are) grow out of it. Social mar­ket­ing is no dif­fer­ent. After an awk­ward ado­les­cent phase, social is becom­ing a grown-up con­tribut­ing mem­ber of busi­ness. Just like those year­book pho­tos that we hope will never...

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Test&Target Updates to the Digital Pulse Debugger

Conversion Optimization, Media & Entertainment · By Daniel Wright On September 5, 2012 · Add Comment
Too many characters warning in the Adobe DigitalPulse Debugger

Site­Cat­a­lyst cus­tomers have been using the Dig­i­talPulse Debug­ger and its ear­lier incar­na­tions to trou­bleshoot imple­men­ta­tions for years. Test&Target cus­tomers, on the other hand, have relied on an assort­ment of var­i­ous book­marklets and hard-to-remember URL para­me­ters. I’m glad to say that over the last year numer­ous improve­ments have been made to help you see the clock­work...

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August 2012 Holiday Campaign Optimization Round-up: Must-Read Tips and Best Practices from Digital Marketing Experts

Personalization · By Dariana Ross On August 31, 2012 · 1 Comment
holiday-shopping-online

In August we focused a lot of our social media con­tent around how to opti­mize dig­i­tal hol­i­day  mar­ket­ing cam­paigns because it’s the per­fect time of year to work on and refine your plans. Test­ing and try­ing things out in advance can also help you bet­ter antic­i­pate what will res­onate with your online vis­i­tors once the...

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Join Adobe and Altimeter’s Jeremiah Owyang for a Twitter Chat on Social Media ROI

Social Media · By Lauren Friedman On August 31, 2012 · 2 Comments

How do you mea­sure Social Media ROI? Is it even pos­si­ble? For many social media and com­mu­nity man­agers, mea­sur­ing social media influ­ence has long been a vex­ing and trou­ble­some prob­lem. On Thurs­day, Sep­tem­ber 6th, Adobe is host­ing a Twit­ter Chat on the topic: “Cre­at­ing Busi­ness Value Through Social Media.”

Join us from 10-11AM PST (6pm...

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5 Rich Experience Tips for Holiday Engagement

Conversion Optimization, Personalization · By Natalie Lacuesta Byrum On August 31, 2012 · Add Comment

It’s all about the Hol­i­day sea­son for dig­i­tal mar­keters! As you strate­gize the switch from sum­mer sav­ings to gift-giving glee, incorporate these five rich expe­ri­ence tips in your Hol­i­day sea­son plan­ning to drive conversions:

1. Opti­mize the first page expe­ri­ence with engag­ing, rel­e­vant con­tent and incen­tives to con­vert your vis­i­tors into new or repeat buy­ers. From...

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Help us get to SXSW 2013!

Digital Marketing · By Dariana Ross On August 31, 2012 · Add Comment
PP_VOTE_IDEA_SXSW2013

We’re set­ting our sights on SXSW Inter­ac­tive 2013 and hope you’ll help us get there! The event received a record num­ber of speak­ing pro­pos­als for next year’s fes­ti­val and the com­pe­ti­tion is fierce!

Thirty per­cent of the speak­ing selec­tion process is based on com­mu­nity vot­ing which ends tonight, Fri­day, August 31...

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You can’t touch this! – An Internal Roadblock to Website A/B/n Testing

Conversion Optimization, Media & Entertainment · By Norman Dabney On August 28, 2012 · Add Comment

Inter­nal programs/teams that are all com­pet­ing for the same prime web­site real estate often cre­ate a road­block for A/B and mul­ti­vari­ate test­ing. For­tu­nately, there is a solu­tion for this.

Have you found your­self say­ing one of these?

“We can’t test chang­ing or remov­ing that piece of con­tent because team Z will be upset.” “The pri­mary suc­cess met­ric increased...
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