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Digital Analytics Certification Course Now Available

Analytics · By Dariana Ross On August 21, 2012 · Add Comment
Certification Seal

Are you a Mar­keter or Dig­i­tal Ana­lyst who wants to up your skill set? Adobe Train­ing Ser­vices is offer­ing a new Dig­i­tal Ana­lyt­ics Cer­ti­fi­ca­tion Course, designed to help dig­i­tal mar­keters and web ana­lysts hone their ana­lyt­i­cal skills and move beyond run­ning the stan­dard day-to-day reports. This course will help you become a more trusted...

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10 Things to Consider in Ad Text Testing

Conversion Optimization, Search Engine Marketing · By Kevin Ferguson On August 21, 2012 · Add Comment
ad optimization

A Microsoft AdCen­ter upgrade last week now pro­vides search mar­keters with the abil­ity to A/B test mul­ti­ple ads (Pre­vi­ously, you could run mul­ti­ple ads in Adcen­ter, but the ads would not rotate evenly, mak­ing test­ing dif­fi­cult. This even rota­tion func­tion­al­ity has been avail­able in Google Adwords for years).

Prior to this...

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Unleashing the Full Power of eVar Subrelations

Media & Entertainment, Predictive Analytics · By Trevor Paulsen On August 14, 2012 · Add Comment
subrelation

Time and time again I’m amazed by the power that a sub­re­lated eVar report can pro­vide.  Believe it or not, if you’re clever (as you will be after read­ing this), you can actu­ally use Adobe Report Builder to find inter­est­ing data anom­alies for you!  First of all, if you’re not famil­iar with what an...

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Adobe Mobile Consumer Survey 2012: What you need to know?

Mobile · By Ray Pun On August 13, 2012 · 10 Comments
Smartphone_touch_iStock_000019988830Small

Since the launch of the iPhone in 2007 and the iPad in 2010, dig­i­tal mar­keters have been chal­lenged to under­stand how con­sumers engage with 2 new cat­e­gories of mobile devices:  1) Smart­phones, 2) Tablets. Ear­lier this year, the Adobe Dig­i­tal Index reported on mobile trends and insights based on the analy­sis...

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Why I Love Testing

Conversion Optimization · By Andrew Anderson On August 13, 2012 · Add Comment

I love test­ing, and I feel that oth­ers need to see the amaz­ing the power it can bring to bear. It is so easy to look at a tool and think of just how to use it or how do I do what I am asked to do, but tools are just mag­ni­fy­ing glasses, they...

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Make the “D” in DOM Stand for “Data”: Understanding the Semantic Web

Analytics, Digital Marketing, Industries, Media & Entertainment · By Lamont Crook On August 7, 2012 · 2 Comments
8252881_s

Chal­lenges Sur­round­ing Ana­lyt­ics Tag­ging
I am often asked if Tag­Man­ager can be used to tag a par­tic­u­lar site.  It seems easy.  If we can get a ref­er­ence to the JavaScript on all the pages, is it pos­si­ble to setup all the data col­lec­tion for the entire site from that ref­er­ence?  It’s an inter­est­ing...

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July 2012 Conversion Optimization Round-up: Must-Read Tips and Best Practices from Digital Marketing Experts

Conversion Optimization, Personalization · By Dariana Ross On August 6, 2012 · Add Comment
lay foundation

July 2012 Build­ing a Cul­ture of Opti­miza­tion Round-up: Must-Read Tips and Best Prac­tices from Dig­i­tal Mar­ket­ing Experts

In July, we focused a lot of our social media con­tent around the value of build­ing an inter­nal cul­ture of dig­i­tal opti­miza­tion. Adobe experts shared weekly “Quick Tips” about how to lay the foun­da­tion inter­nally...

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Why we do what we do: Separating Fact from Fiction — The Narrative Fallacy

Conversion Optimization · By Andrew Anderson On August 6, 2012 · Add Comment

Sto­ries are pow­er­ful devices that help get a point across to oth­ers. They help us close the dis­tance between abstract thought and the way out brains oper­ate through nar­ra­tive....

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Mozy increases customer satisfaction with lower support costs and achives 100% ROI with Adobe

Conversion Optimization, Uncategorized · By Mark Boothe On August 6, 2012 · Add Comment

Promi­nent secure data access and backup provider Mozy real­ized the inter­nal search engine on its web­site sim­ply wasn’t up to snuff when respond­ing to prod­uct sup­port ques­tions. “We were hear­ing our cus­tomers’ dis­plea­sure with our site search from our weekly sur­vey results, with many peo­ple who were fairly vocal about how they were hard-pressed to...

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Mobile Search is Messy — Brace Yourselves Digital Marketers!

Digital Index, Digital Marketing, Mobile, Search Engine Marketing · By Scott Neuner On August 3, 2012 · Add Comment
Android penetration / Google mobile search share not correlated

Search is sim­ple, right?  Every­body always has and always will use Google (because it’s Google) and occa­sion­ally Bing (because it has pretty pic­tures).  Game over.  And that may well be true for you, if you are a work­ing pro­fes­sional sit­ting in front of a PC some­where in the nether-regions of cor­po­rate Amer­ica cubi­cle land.

But what...

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