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Point of Sale: Retail & Travel Weekly #32

Retail & Travel · By Derek Tangren On May 3, 2013 · 2 Comments
cashregister

Here are this week’s links of inter­est in Retail & Travel from the thought lead­ers on our retail and travel con­sult­ing team:

The Best Weapon That Mer­chants Have To Com­bat ‘Show­room­ing’ [BI Retail] Wal-Mart Is Get­ting Really Seri­ous About Track­ing Cus­tomers [Busi­ness Insider] Color in Mar­ket­ing… Does Color Mat­ter? [Grass­fire Lab] What the Heck...
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Adobe Marketing Cloud helps AOL engage customers with value-added services to enhance their AOL experience.

Personalization · By Mark Boothe On May 1, 2013 · Add Comment

With cus­tomers want­ing to get the most from their ser­vice bun­dles, AOL aims to deliver by mak­ing cus­tomers aware of every ben­e­fit avail­able. AOL has turned to Adobe Mar­ket­ing Cloud to make that goal achiev­able. Also under­stand­ing that sub­scribers are 50% more likely to remain if they use one ser­vice and 80% more likely...

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Touchdown! How the NFL is Using Adobe Social To Power A Successful Social Media Offense

Social Media · By Jordan Enright-Schulz On April 30, 2013 · Add Comment

Over the week­end Mash­able ran a story high­light­ing the NFL’s sta­tus as a leader in the social space.  The NFL uses social to drive increased fan engage­ment and improve online fan communication—in short, to give fans more oppor­tu­ni­ties to expe­ri­ence and engage with what’s hap­pen­ing in real time and behind the scenes at the...

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10 Questions for Navigating Third-Party Data: Stop Drifting and Set Sail

Digital Marketing · By Jeff Fuhriman On April 29, 2013 · Add Comment

There’s a topic that keeps pop­ping up among the Adobe Dig­i­tal Mar­ket­ing team. It’s noth­ing new; other mar­keters have already tack­led it in umpteen blog posts, panel dis­cus­sions, reports, and water cooler con­ver­sa­tions over the past few years. Yet, despite the buzz, very lit­tle has actu­ally been said. So lit­tle in fact that most folks...

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Point of Sale: Retail & Travel Weekly #31

Retail & Travel · By Derek Tangren On April 26, 2013 · 1 Comment
cashregister

Here are this week’s links of inter­est in Retail & Travel from the thought lead­ers on our retail and travel con­sult­ing team:

Fab Wants To Become The ‘World’s Alter­na­tive To Ama­zon And Wal-Mart’ [Busi­ness Insider] Smart­phones, Tablets Drive Faster Growth in Ecom­merce Sales [eMarketer] The 6 Top Retail­ers for Inspir­ing Brand Loy­alty [The Mot­ley Fool]...
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How do your optimization efforts stack up to your peers?

Conversion Optimization · By Kevin Lindsay On April 25, 2013 · Add Comment
Here’s how our respondents answered when asked how their customers reacted to targeting or personalization efforts

Cus­tomer engage­ment and con­ver­sion – the two words every dig­i­tal mar­keter likes to hear. (Ok, tech­ni­cally that is three words but who’s count­ing?)

Engag­ing cus­tomers online and opti­miz­ing their dig­i­tal expe­ri­ence across chan­nels can mean mil­lions in rev­enue for com­pa­nies. How­ever, while dig­i­tal mar­keters are talk­ing about opti­miza­tion, are they imple­ment­ing it suc­cess­fully to max­i­mize...

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Samsung smartphones gain popularity with Europeans

Digital Index · By Tyler White On April 23, 2013 · 2 Comments
adobe_smartphones_proof4[1]

The Adobe Dig­i­tal Index released its 2013 State of Mobile Bench­mark Report today, which ana­lyzes 150 bil­lion vis­its to 1,500+ web­sites to pro­vide an overview of how con­sumers are using mobile devices world­wide. In addi­tion to trends in social media, video con­tent con­sump­tion and ecom­merce from the past 12 months, the State of...

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iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets

Digital Index · By Tyler White On April 23, 2013 · 2 Comments
adobe_smartphones_2_proof3[15]

As part of our newly-released State of Mobile Bench­mark Report, the Adobe Dig­i­tal Index team ana­lyzed 100 bil­lion vis­its to 1,000+ US web­sites and found that Apple iOS is dri­ving a higher share of traf­fic via both smart­phones and tablets than ever before. We exam­ined web traf­fic rather than device ship­ments and iden­ti­fied...

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Marketing Channels: 5 Steps to Troubleshoot Session Refresh

Analytics · By Laura Chase On April 19, 2013 · Add Comment
5mc1

This post is part of a series on set­ting up and using the Mar­ket­ing Chan­nel reports. In the pre­vi­ous posts we set up the Mar­ket­ing Chan­nel rules and renamed the “Inter­nal” rule to “Ses­sion Refresh”. The main rea­son we rename the rule is to lessen con­fu­sion between “Inter­nal Cam­paigns” and “Inter­nal Entries” in...

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Introducing New Metrics in GeoSegmentation and More

Analytics · By Ben Gaines On April 19, 2013 · Add Comment
GeoSegmentation report with conversion metrics

Greet­ings from (mostly sunny, at least this week) Lon­don, where I am help­ing to pre­pare for Adobe Sum­mit EMEA 2013, Europe’s dig­i­tal mar­ket­ing event of the year. I’ll be at Sum­mit along with many of my col­leagues, so please come say hello if you’re there. Mean­while, back home and else­where, we’ve been hard at work...

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    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
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