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Change the Conversation: Defining Success

Conversion Optimization · By Andrew Anderson On September 17, 2012 · Add Comment

One of the more com­mon refrains I hear as I speak with dif­fer­ent orga­ni­za­tions or read indus­try blogs, is how do you deal with a failed test? Peo­ple speak of this as if it is a com­mon or accepted prac­tice, one that you need to help peo­ple under­stand before you move for­ward. The irony...

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Adobe Digital Marketing: Going Beyond Social CRM

Social Media · By Lawrence Mak On September 17, 2012 · 2 Comments
Lawrence Mak Photo

The enter­prise social media solu­tion space just got a whole lot mud­dier. Ear­lier this month I shared the news around our new social mar­ket­ing prod­uct, Adobe Social, to over­whelm­ingly pos­i­tive response. But if you’re a mar­keter, be it specif­i­cally social, dig­i­tal, B2B/B2C, or oth­er­wise, you’re going to want to pay close atten­tion over the...

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Marketing as a Data Science

Digital Marketing · By Parth Mukherjee On September 17, 2012 · Add Comment
mugshot

Hello world! This is my first blog post, so an intro­duc­tion is cus­tom­ary. I have worked in the dig­i­tal mar­ket­ing, social media, brand­ing and ana­lyt­ics con­sult­ing space for prod­uct as well as ser­vices busi­nesses. As a result, I have had the rare oppor­tu­nity as a dig­i­tal mar­keter to also learn from and advise other busi­nesses...

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Five Hidden Gems in SiteCatalyst 15

Analytics · By Ben Gaines On September 14, 2012 · 1 Comment

Recently, two bright and well-trained Site­Cat­a­lyst 15 users asked me to point out some lesser-known or lesser-used fea­tures which help ana­lysts and mar­keters run a really tight ship. Site­Cat­a­lyst 15 looks fairly sim­i­lar to Site­Cat­a­lyst 14, but beyond the obvi­ous plat­form improve­ments (e.g., seg­men­ta­tion, unlim­ited sub­re­la­tions, etc.) it does con­tain a num­ber of fea­tures...

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Point of Sale: Retail & Travel Weekly #2

Retail & Travel · By Michael Halbrook On September 14, 2012 · Add Comment
Point of Sale

Just for our retail & travel clients, here’s a weekly roundup of inter­est­ing links & news about retail, online retail, and travel & hos­pi­tal­ity, com­piled by the indus­try experts & thought lead­ers on our Adobe Con­sult­ing Retail & Travel team.

Or, as I’m affec­tion­ately start­ing to call it, the “one link to rule...

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Caesars Entertainment increases marketing success & conversion with Adobe solutions

Digital Marketing · By Mark Boothe On September 13, 2012 · Add Comment

As one of the world’s largest enter­tain­ment and hos­pi­tal­ity com­pa­nies, the Cae­sars Enter­tain­ment brand is syn­ony­mous with lux­ury and excite­ment. Over the last few years, Cae­sars has also become known as a dig­i­tal mar­ket­ing inno­va­tor as it lever­ages a full range of Adobe Dig­i­tal Mar­ket­ing Suite prod­ucts across the 60 online and mobile web­sites under...

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Data Activation & the Future of Digital Marketing — Thoughts from the DMEXCO Conference

Digital Advertising, Digital Marketing · By David Karnstedt On September 13, 2012 · 1 Comment

Today, I’m in Cologne, Ger­many, speak­ing at the esteemed EMEA dig­i­tal mar­ket­ing con­fer­ence, DMEXCO, regard­ing the future of dig­i­tal mar­ket­ing and how data acti­va­tion is chang­ing the way mar­keters are achiev­ing results in ways we never thought possible.

Across the world, we are a group of dig­i­tally con­nected peo­ple. Those con­nec­tions – how they...

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Adobe & Responsys, Part One: The Power of Email

Analytics, Conversion Optimization, Digital Marketing · By Christopher Parkin On September 13, 2012 · 1 Comment
SOlrich_responsys_blog_graphic_960x384

One of the best parts of my job is hav­ing the oppor­tu­nity to work with dig­i­tal mar­ket­ing lead­ers and inno­va­tors across a wide range of tech­nolo­gies and ser­vices.  This week, I had the chance to catch up with Scott Olrich, CMO/CSO at Respon­sys. Scott has been part of the lead­er­ship team at Respon­sys for nearly...

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How to Get Data In and Out of SiteCatalyst — Part II

Analytics · By Brent Dykes On September 12, 2012 · Add Comment
data_genesis

In the pre­vi­ous post in this two-part series, I described the var­i­ous meth­ods of get­ting data into Site­Cat­a­lyst. Once you’ve col­lected the nec­es­sary data for your busi­ness needs, you’ll next be inter­ested in putting the data to use for report­ing, analy­sis, or opti­miza­tion pur­poses. There may be many dif­fer­ent ways you’d like to lever­age...

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Adobe Social #SocialValue Twitter Chat: The Numbers

Digital Marketing, Social Media · By Lauren Friedman On September 11, 2012 · Add Comment

Yes­ter­day was a big day. Adobe offi­cially announced the avail­abil­ity of Adobe Social, our new social mar­ket­ing plat­form that uni­fies engage­ment, lis­ten­ing, ad cre­ation, app cre­ation and ana­lyt­ics to help drive mea­sur­able ROI into one plat­form. One of our main goals for the launch? To make it social.

We didn’t issue a...

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