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Q2 2012 Global Digital Advertising Update and Emerging Trends

Digital Advertising, Digital Index, Digital Marketing · By Sid Shah On July 24, 2012 · 4 Comments
Q2 2012 Digital Advertising Update_ Infographic_FINAL

Today, we released our Q2 2012 Global Dig­i­tal Adver­tis­ing Update with some indus­try insights on hot trends and where we see the mar­ket headed. Based on our report find­ings, search spend among adver­tis­ers remains strong with a grow­ing empha­sis on mobile devices as tablet con­ver­sion rates con­tinue to exceed desk­top con­ver­sion rates. The...

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Attribution Modeling: It’s Like Ultimate Frisbee

Analytics, Media & Entertainment, Predictive Analytics · By Trevor Paulsen On July 24, 2012 · 2 Comments
ultFrisbee

Ulti­mate Fris­bee is one of the favorite lunch-break past times of many Adobe Con­sul­tants.  If you’re not famil­iar with the game, it’s actu­ally pretty sim­ple.  The object of the game is to score points by throw­ing a Fris­bee down­field to a player in the oppos­ing end zone, while any player in pos­ses­sion...

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7 Deadly Sins of Testing — Confusing Rate and Value

Conversion Optimization · By Andrew Anderson On July 23, 2012 · 1 Comment

One of the most dif­fi­cult prin­ci­ples to under­stand for many peo­ple in our indus­try is that rate and value is not the same thing. One of the fastest ways for a pro­gram to go astray is to con­fuse one for the other. It is easy for peo­ple to under­stand the need for agree­ing on what...

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Ben Gaines mailbag #6

Analytics · By Ben Gaines On July 20, 2012 · Add Comment

Mail­bag time! It’s been quite a while. I’ve been get­ting some great ques­tions from really tal­ented ana­lysts and mar­keters. Seri­ously, every­one is get­ting smarter. I’m barely keep­ing up. Here are just a few of these ques­tions, col­lected from e-mail, Twit­ter, and in-person con­ver­sa­tions… and here’s hop­ing I don’t go another 17 months between mail­bags, eh?...

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SiteCatalyst Finance Fundamentals: External Campaign Performance (part 1)

Analytics, Financial Services, Industries · By Tucker Christiansen On July 19, 2012 · 1 Comment

Wel­come back to the Site­Cat­a­lyst Finance Fun­da­men­tals blog series.  In this series we are dis­cussing the imple­men­ta­tion basics and exam­ple analy­sis of each fun­da­men­tal solu­tion that Finan­cial Ser­vices cus­tomers should con­sider lever­ag­ing.  Stay tuned and please feel free to con­tribute your thoughts/experience as we dis­cuss each solution.

The bread and but­ter of Site­Cat­a­lyst is mea­sur­ing...

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Former Multi-Channel Advertising Technology from Efficient Frontier is Now Adobe AdLens

Analytics, Digital Advertising, Digital Marketing · By Bill Mungovan On July 17, 2012 · Add Comment
AdLens 1

We’re excited to announce that our multi-channel adver­tis­ing opti­miza­tion tech­nol­ogy acquired from Effi­cient Fron­tier has now been rebranded Adobe AdLens. This uni­fied solu­tion for opti­miz­ing search, social and dis­play adver­tis­ing has been enhanced with a new user inter­face inte­grated into the broader Adobe Dig­i­tal Mar­ket­ing Suite. AdLens also offers data inte­gra­tion...

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Once Upon A Time I Was A Chef

Analytics, Media & Entertainment · By Michael Goldstein On July 17, 2012 · Add Comment
Chef

Once upon I time I was a chef…well, a cook really.  Those days hav­ing ended for me, the clos­est I get to it these days is liv­ing vic­ar­i­ously through shows like Top Chef.  One of my favorites in every sea­son is “Restau­rant Wars”.  In this seg­ment of the com­pe­ti­tion two teams of Top Chef...

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Adobe & Econsultancy Report: Personalisation, Trust and ROI

Digital Marketing, Personalization · By Cassandra Faria On July 17, 2012 · 3 Comments
personalisation infographic_adobeURL

Together with Econ­sul­tancy, we sur­veyed around 400 mar­keters in Europe and the US to look at:

the extent to which organ­i­sa­tions per­son­alise the web experience how they mea­sure the impact of personalisation how the use of data will evolve in the light of con­sumer pri­vacy concerns

We found that the abil­ity to per­son­alise the web expe­ri­ence...

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7 Deadly Sins of Testing — Testing Only What you Want

Conversion Optimization · By Andrew Anderson On July 16, 2012 · Add Comment

The many lay­ers of what can run a test­ing pro­gram off track are both com­pli­cated and sim­ple. All the major errors come from a need to fit an exist­ing struc­ture, to do what your boss wants, and most impor­tantly to do what will make oth­ers happy. All the hard work that really defines suc­cess is...

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How to Stick to an Optimization Resolution

Conversion Optimization, Personalization · By Catherine Wright On July 13, 2012 · Add Comment
newYearsResolutionCoasterSet_luckyBeePress

Have you ever set a New Year’s res­o­lu­tion only to fall back into your old habits by Feb­ru­ary?  Have you ever com­mit­ted to a diet or an exer­cise regime, only to stick to it for a cou­ple of weeks and then go back to watch­ing weight loss pro­grams on tele­vi­sion while snack­ing on a bag...

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