Adobe
Adobe Digital Marketing Blog
  • Advertising
  • Analytics
  • Social Media
  • Targeting
  • Industries
    • Financial Services
    • Media & Entertainment
    • Retail & Travel
  • Adobe on Adobe
    • Brad Rencher
    • David Karnstedt
    • Aseem Chandra
    • MeMe Rasmussen
  • Digital Index
  • Mobile

Adobe & ExactTarget = Personalized Engagement; 350% Increase in Revenue Per Email for F+W Media

Analytics, Conversion Optimization, Digital Marketing · By Christopher Parkin On June 28, 2012 · Add Comment

For a pub­lisher of niche mag­a­zines and web­sites like F+W Media, keep­ing repeat cus­tomers com­ing back is an essen­tial part of stay­ing on top. F+W Media looked to Adobe Dig­i­tal Mar­ket­ing Suite solu­tions for help with its grow­ing e-commerce busi­ness. Together with the Exact­Tar­get Inter­ac­tive Mar­ket­ing Hub, F+W Media increased traf­fic from its email cam­paigns...

Read More →

Lessons From Summer Vacation

Digital Marketing, Media & Entertainment · By Chad Greenleaf On June 26, 2012 · Add Comment
Road Trip-123RF Stock Photography

I recently earned some sab­bat­i­cal time away from my work here at Adobe.  But rather than spend that time on a beach sip­ping fruity bev­er­ages and soak­ing up sun, I decided to take a road-trip.   For three weeks we trav­elled over 6000 miles and across 18 states in the South of the USA....

Read More →

Mobile Context: New Marketing Opportunities for Business (Part 2)

Mobile · By Carl Sandquist On June 26, 2012 · Add Comment
Women using mobile phone while taking a break from skiing

In my last post, I dis­cussed that although mobile devices can­not read minds, they can gather data.  And by aggre­gat­ing con­tex­tual infor­ma­tion, insights into what’s rel­e­vant to a mobile user at a given moment increase greatly.  Let’s now look at how mobile con­text can pro­vide a mean­ing­ful, rel­e­vant mobile expe­ri­ence as well as...

Read More →

7 Deadly Sins of Testing – Weak Leadership

Conversion Optimization · By Andrew Anderson On June 25, 2012 · Add Comment

Lead­er­ship is one of those things that is often described as “I can’t describe it, but I will know it when I see it.” It is the mer­cu­r­ial item that every­one knows that they need, but is often lack­ing on many dif­fer­ent lev­els in larger orga­ni­za­tions. If lack of align­ment on a Read More →

Form Optimization Part 2 — The Big Picture

Financial Services, Industries, Uncategorized · By Steve Myers On June 22, 2012 · Add Comment
Steve Myers - Senior Optimization Consultant
Steve Myers
Senior Opti­miza­tion Consultant

In this, the sec­ond of our two-part series on form opti­miza­tion, we’ll tackle how your forms work, their on-page con­text, and error handling.

Review Part 1 of this series on Opti­miz­ing Form Elements

Place­ment

Where you place your form on a...

Read More →

Targeted Site Search – Learnings and Tips

Conversion Optimization, Personalization · By Francesca Lohman On June 20, 2012 · Add Comment
sw-messages-no-results

Recently I have been con­cen­trat­ing on meet­ing with mar­keters across a vari­ety of indus­tries to take a close look at their exter­nal web sites and eval­u­ate how well their site search is per­form­ing.  It has been very inter­est­ing and enlight­en­ing.  The fun part for me (as a site search expert) is how rel­a­tively easy it...

Read More →

Adobe & Demandbase = Sweet Spot Marketing; Solving some of B2B Marketers’ Biggest Challenges

Digital Marketing · By Christopher Parkin On June 20, 2012 · 1 Comment

In many respects, the needs and objec­tives of B2C and B2B dig­i­tal mar­keters are sim­i­lar – par­tic­u­larly when it comes to under­stand­ing an individual’s online behav­ior.  How­ever, when it comes to under­stand­ing online behav­ior, the B2B mar­keter needs to frame this under­stand­ing in the con­text of the busi­ness the indi­vid­ual vis­i­tor rep­re­sents, and ide­ally deliver...

Read More →

Whole Site Redesigns—Jump off a cliff with both legs running

Conversion Optimization, Media & Entertainment · By Daniel Wright On June 19, 2012 · Add Comment

Shortly before we were mar­ried, my wife and I went on a trip to Brazil. Prepar­ing for the trip, I learned that Rio’s unique com­bi­na­tion of steep moun­tains on a breezy coast offered one activ­ity I was unlikely to expe­ri­ence any­where else in the world–urban hang-gliding.
The first bad sign was my des­ig­nated instructor’s...

Read More →

Leveraging Incremental Conversion Rates to Take Control of SEM Performance

Search Engine Marketing · By Cameron Cowan On June 18, 2012 · Add Comment
Conversion Funnel

Far too many paid search mar­keters take a “chuck it over the wall” approach when it comes to dri­ving web­site traf­fic. They gen­er­ate exten­sive key­word and neg­a­tive lists, care­fully craft and test com­pelling ad copy, and metic­u­lously set up effec­tive account struc­tures includ­ing detailed audi­ence tar­get­ing. How­ever, once the click actu­ally hap­pens, they view their...

Read More →

7 Deadly Sins of Testing — No Single Success Metric

Conversion Optimization · By Andrew Anderson On June 18, 2012 · Add Comment

In my nearly 9 years work­ing in test­ing and data, I have worked with or eval­u­ated close to 300 dif­fer­ent sites and their test­ing pro­grams. While I wish that I had all these great sto­ries of amaz­ing pro­grams left and right and amaz­ing results that they are all receiv­ing, the sad truth is that there is...

Read More →
Page 34 of 111« First«...1020...3233343536...405060...»Last »
  • Top Stories

    • Tablets trump smartphones in global website traffic7
    • If Content is King, Video is Heir to the Throne4
    • Point of Sale: Retail & Travel Weekly #322
    • iOS has re-emerged as leader in US smartphone browsing and is dominant among tablets2
    • Point of Sale: Retail & Travel Weekly #341
    Adobe Digital Marketing Blog

    Pages

    • Advertising
    • Analytics
    • Social Media
    • Targeting
    • Industries
    • Adobe on Adobe

    The Latest

    • Rule-based classifications (Part 1: Making classifications easier)
      Classifications are cool (and sometimes hard to keep up-to-date.) Classifications (formerly SAINT classifications) […]

    More

    See how Adobe is changing the world through digital experiences. We are the leader in delivering solutions that let customers produce, distribute, and realize value from great content, whether in media and publishing or digital marketing.
    © 2012 Adobe Systems Incorporated. All Rights Reserved.