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BUYER BEWARE: No segment filtering in test results? Not an effective testing or targeting tool.

Conversion Optimization · By Drew Burns On May 17, 2012 · Add Comment
Caution

A crit­i­cal step in the test­ing and opti­miza­tion process is fil­ter­ing your reports by cus­tomer char­ac­ter­is­tics, uncov­er­ing how your tests per­form in smaller group­ings or seg­ments of your vis­i­tors. A test­ing tool that does not pro­vide this fea­ture does not allow you to inter­pret your test results or tar­get fully and accu­rately.  You will...

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Integrate Gigya Social Plugins with SiteCatalyst

Analytics · By sgubler On May 16, 2012 · Add Comment
gigya1

New! You can now use Gen­e­sis to inte­grate many of Gigya’s Social Plu­g­ins with the Adobe Dig­i­tal Mar­ket­ing Suite.

Okay, so what exactly does that mean? It means that you can ana­lyze (and then poten­tially opti­mize) based on how vis­i­tors are inter­act­ing “socially” on your site.

Let’s look at one brief exam­ple – Gigya’s Share Bar.

...
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Using Dependent Code: Adding the Twitter Handle Name to Your Referring Traffic

Media & Entertainment, Social Media · By Lamont Crook On May 15, 2012 · 1 Comment
Untitled

A com­mon request I hear from cus­tomers is the desire to inte­grate 3rd party data inside the dig­i­tal mar­ket­ing suite.  There are a few approaches to do this.  SAINT clas­si­fi­ca­tions allow you to add meta­data to a par­tic­u­lar data point.  Gen­er­ally, we see this tool used to give cam­paigns friendly names or make an unfriendly...

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Take the Adobe Digital Marketing Social Media Survey

Digital Marketing · By Customer Success On May 14, 2012 · Add Comment

Do you fol­low @AdobeDigMktg on Twit­ter? Keep up with us on Face­book? What about YouTube? Do you turn to our chan­nel for the lat­est sneak peeks? How­ever you keep in touch, we want to make sure our social media chan­nels are the best pos­si­ble resource for you, as well as a great forum for you...

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Why we do what we do: Why “why?” Doesn’t Matter — the Texas Sharpshooter Fallacy

Personalization · By Andrew Anderson On May 14, 2012 · Add Comment

When choos­ing the next fal­lacy to cover, I faced a tough choice as there are so many dif­fer­ent fal­lac­ies that describe the same human behav­ior: The belief that we know or can answer things we can’t by assign­ing pat­tern or rea­son to things with­out actual cause. We are wired to want to explain why things...

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Learn Why Prospects Ignore Your Headlines and How To Fix Them Now

Financial Services, Industries · By Steve Myers On May 11, 2012 · 3 Comments

Use the Right Bait to Land the Most Prof­itable Prospects

I have seen cases where chang­ing a head­line alone can pro­duce over 100% lift.  Sure, this isn’t typ­i­cal, but it does illus­trate how using the right head­line can make a world of dif­fer­ence to your bot­tom line.

Some opti­miza­tion gurus will tell you that they have...

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Big Data + Digital Marketing = Adobe Insight

Analytics · By Seshu Guddanti On May 11, 2012 · 2 Comments
What do you mean by “Big Data”? How is it rel­e­vant to Dig­i­tal Marketing?

Over the last year, there has been a lot of buzz regard­ing “Big Data” ana­lyt­i­cal tools.  There is an excel­lent arti­cle by McK­in­sey - Big data: The next fron­tier for inno­va­tion, com­pe­ti­tion, and pro­duc­tiv­ity that sum­ma­rizes the oppor­tu­nity and chal­lenge of big...

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Tim Tebow and Mobile Marketing in 2012 (Part 2)

Mobile · By Ray Pun On May 10, 2012 · 2 Comments
Brain

In my last post, I used the word “polar­iz­ing” to describe Tim Tebow.  Before we pro­ceed with part 2, here is a video clip from ESPN that is an exam­ple of the debate:  Can Tim throw the ball?  Any­way, let’s return back to mobile mar­ket­ing with some great insights from...

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The Freedom of Content Determination: 3 days at Click Summit

Personalization · By Drew Burns On May 10, 2012 · Add Comment

There is a pesky fear that per­vades the mar­ket­ing world around the test­ing of dig­i­tal mar­ket­ing con­tent. The per­cep­tion is that test­ing will some­how replace or limit the cre­ative brain­storm­ing and “gut instincts” of a mar­ket­ing team or ad agency, and their desire to push the bound­aries of engage­ment.  That some­how “con­tent deter­mi­na­tion” or uncov­er­ing...

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Quick Tips for Tracking Press Releases: SiteCatalyst Light Server Calls and Dynamic Variables

Analytics, Media & Entertainment · By Trevor Paulsen On May 8, 2012 · Add Comment

Press releases can be tricky ani­mals to track since they get dis­trib­uted all across the web to var­i­ous con­tent providers and you really have min­i­mal con­trol over the site to which it is posted.  Since it’s sim­ple HTML, you can’t embed any JavaScript, which makes the fully fea­tured s_code and/or Site­Cat­a­lyst plu­g­ins unavailable.

How­ever, even...

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